Is Your Business Ready For Mobile Marketing?
OCTOBER 2, 2017
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Mobile use is disrupting the way people engage with brands. Up to 60% of searches come from mobile devices (Source: Hitwise ).