Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. How to identify the right Instagram influencer for your UK brand?

Influencer 117

Influencer Instagram Brands Fashion 117

Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Influencer 115

Influencer Brands Collaboration Authentication 115

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. For example, this video from creator @angelinina.pj

Influencer 114

Influencer Brands Fashion Review 114

The Social Media Hat

FEBRUARY 4, 2023

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat. But how do you get started?

Influencer 213

Influencer Brands Social Media Marketing 213

The Social Media Hat

SEPTEMBER 4, 2023

Partnership Unpacked, Episode 37, with Adam Rossow The post How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow appeared first on The Social Media Hat.

Influencer 118

Influencer Brands Marketing Social Media 118

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 156

B2B Influencer Brands Marketing 156

The Social Media Hat

FEBRUARY 20, 2023

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

B2B 208

B2B Influencer Marketing Social Media 208

Audiense

OCTOBER 9, 2023

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

B2B 179

B2B Influencer Marketing Strategy 179

Audiense

MAY 22, 2024

It is predicted that brands will spend 7.14 billion on influencer marketing by the end of 2024. In fact, as this channel continues to grow, 25% of brands plan to spend over 40% of their budget on influencers.

Influencer 97

Influencer Marketing Brands 97

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 136

Examples Influencer Campaign Marketing 136

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Here’s the rest of that conversation.

B2B 313

B2B Influencer Platform SMS 313

Ignite Social Media

JULY 25, 2024

In the digital marketing landscape, social media influencers and content creators play distinct roles. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions.

Influencer 94

Influencer RFP Social Media Content 94

The Social Media Hat

FEBRUARY 9, 2023

Influencer payment rates can vary wildly, but there are key factors to consider. The post How Much Should Brands Pay A B2B Influencer? appeared first on The Social Media Hat.

B2B 174

B2B Influencer Brands Social Media 174

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. Fair question!

Influencer 118

Influencer Instagram Brands Marketing 118

The Social Media Hat

MAY 27, 2023

Employee Advocacy: Some Of Your Best Influencer Options The post Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees appeared first on The Social Media Hat.

Influencer 106

Influencer Brands How To Marketing 106

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 113

Metrics Influencer Marketing Survey 113

The Realtime Report

MARCH 16, 2020

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K. Latin America, U.K.

Research 135

Research Influencer Brands Marketing 135

Sociallyin Insider Blog

NOVEMBER 13, 2023

Instagram Influencer Marketing is the shiny new toy in every brand's digital candy store. Gone are the days when drab old billboards and yawn-worthy commercials ruled the marketing roost.

Influencer 59

Influencer Instagram Brands Marketing 59

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 120

Influencer Marketing Collaboration ROI 120

The Social Media Hat

MAY 17, 2023

Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.

B2B 150

B2B Influencer Company Template 150

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Statistics 136

Statistics Influencer Strategy Marketing 136

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. How to identify the right Instagram influencer for your UK brand?

Influencer 65

Influencer Instagram Brands Fashion 65

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 234

Social Media Tips Marketing UGC 234

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 117

ROI Influencer Marketing Survey 117

The Social Media Hat

DECEMBER 21, 2022

7 Key Considerations for Brands. The post What Is Influencer Marketing in 2023? appeared first on The Social Media Hat.

Influencer 146

Influencer Marketing Social Media Brands 146

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. In recent weeks, there have been some high-profile legal situations involving influencers. Before working with someone, make sure they align with your brand.

Influencer 78

Influencer Brands Travel Sentiment 78

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 210

Influencer Report Marketing Trends 210

Ignite Social Media

NOVEMBER 8, 2019

This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. or complete details, please read our blog post by our sister company, Carusele: Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers.

Influencer 140

Influencer Brands Marketing Guidelines 140

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Nano & Micro-influencers for DEI Marketing.

Influencer 166

Influencer Marketing B2B Authentication 166

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 207

Influencer Report Marketing Trends 207

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 110

Fashion Influencer Ensembli Instagram 110

Quintly

AUGUST 26, 2022

YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. With over 2 billion active users each year, YouTube is the second most popular website in the world and a great marketing opportunity.

YouTube 104

YouTube Influencer Brands Loyalty 104

Ignite Social Media

AUGUST 21, 2023

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales.

Retail 78

Retail Influencer Marketing ROI 78

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229

Video Trends Marketing Mobile 229

Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304