The Social Media Hat

JANUARY 10, 2023

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

B2B 184

B2B Influencer Marketing Social Media 184

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer 120

Influencer Campaign Examples Marketing 120

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

Social Media 311

Social Media Influencer B2B Marketing 311

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Here’s the rest of that conversation.

B2B 300

B2B Influencer Platform Marketing 300

The Social Media Hat

MAY 22, 2023

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

Influencer 207

Influencer Marketing How To Social Media 207

The Social Media Hat

JANUARY 15, 2023

The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat. Partnership Unpacked, Episode 3, with Nicole Ponce.

Influencer 187

Influencer Campaign Marketing How To 187

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Influencer Review Marketing 147

The Social Media Hat

FEBRUARY 3, 2023

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

Influencer 192

Influencer B2B Marketing Social Media 192

The Social Media Hat

DECEMBER 22, 2022

Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.

Influencer 182

Influencer Brands Marketing Social Media 182

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer 97

Influencer Campaign Platform Marketing 97

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Statistics 121

Statistics Influencer Strategy Marketing 121

The Social Media Hat

APRIL 29, 2023

Understand the terms and phrases most commonly used in Influencer Marketing. The post The Complete Influencer Marketing Glossary of Terms appeared first on The Social Media Hat.

Influencer 125

Influencer Marketing Social Media 125

Audiense

OCTOBER 20, 2023

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.

Influencer 87

Influencer B2B Examples Campaign 87

Webbiquity SMM

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

Influencer 281

Influencer Brands Social Media Campaign 281

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 99

ROI Influencer Marketing Social Media 99

The Social Media Hat

MAY 17, 2023

Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.

Influencer 144

Influencer B2B Company Marketing 144

The Social Media Hat

APRIL 16, 2023

Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat. Don't ignore the LinkedIn gold mine of contacts and prospects.

LinkedIn 154

LinkedIn Influencer Marketing How To 154

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Marketing Social Media 148

The Social Media Hat

AUGUST 28, 2023

Partnership Unpacked, Episode 36, with Krishna Subramanian The post The Latest Developments In Influencer Marketing w/ Krishna Subramanian appeared first on The Social Media Hat.

Influencer 113

Influencer Marketing Social Media Content 113

Ignite Social Media

AUGUST 21, 2023

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales.

Influencer 78

Influencer Retail Marketing Social Media 78

The Social Media Hat

FEBRUARY 11, 2023

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

Influencer 203

Influencer B2B Social Media Questions 203

The Social Media Hat

MAY 16, 2023

B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.

B2B 127

B2B Influencer Marketing Social Media 127

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Influencer 242

Influencer Education Social Media UGC 242

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 203

Influencer Marketing Report Trends 203

The Social Media Hat

SEPTEMBER 4, 2023

Partnership Unpacked, Episode 37, with Adam Rossow The post How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow appeared first on The Social Media Hat.

Influencer 110

Influencer Brands Marketing Social Media 110

The Social Media Hat

DECEMBER 21, 2022

The post What Is Influencer Marketing in 2023? 7 Key Considerations for Brands. appeared first on The Social Media Hat.

Influencer 146

Influencer Marketing Social Media Brands 146

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 196

Influencer Marketing Report Trends 196

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. What is a micro-influencer? Micro-influencers: 10K–100K followers.

Influencer 134

Influencer Marketing Social Media Instagram 134

The Social Media Hat

APRIL 29, 2023

UGC is a powerful and effective marketing tactic. The post How to Optimize Your User-Generated Marketing Campaign Using Influencers appeared first on The Social Media Hat.

Influencer 133

Influencer Campaign UGC Marketing 133

Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Dig Into the Metrics.

Influencer 246

Influencer Brands Hashtag How To 246

Sociallyin Insider Blog

NOVEMBER 13, 2023

Instagram Influencer Marketing is the shiny new toy in every brand's digital candy store. Gone are the days when drab old billboards and yawn-worthy commercials ruled the marketing roost.

Instagram 59

Instagram Influencer Brands Marketing 59

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 149

B2B Influencer Brands Marketing 149

The Social Media Hat

AUGUST 7, 2023

Partnership Unpacked, Episode 33, with Jeff Fransen The post Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen appeared first on The Social Media Hat.

Influencer 115

Influencer Marketing Social Media Tools 115

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K

Influencer 174

Influencer Marketing B2B Social Media 174

The Social Media Hat

JUNE 10, 2022

The post How Influencer Marketing Managers Can Stay Efficient in a Competitive Space appeared first on The Social Media Hat. From Processes & Tools, to Delivering ROI.

Influencer 177

Influencer Marketing ROI Social Media 177

Audiense

OCTOBER 25, 2023

Brands today are constantly seeking innovative strategies to enhance their brand visibility and influence. One such strategy is the integration of influencer marketing with public relations.

Influencer 102

Influencer B2B Industry Brands 102

Audiense

JULY 6, 2021

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.

B2B 194

B2B Influencer Examples Campaign 194