The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

The Ultimate Influencer Marketing Survey 2019 [Infographic]

Social Media Today

We surveyed 800+ marketing and PR professionals from around the world to learn how they’ll prioritize influencer marketing in 2019

Survey 147

Trending Sources

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Influencer Marketing in a Nutshell (episode 96).

Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage.

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Look for mid-level influencers; don’t just target the biggest names in your industry. Guest post by Tim Brown.

7 Important Influencer Marketing Stats You Need to Know

Social Media Today

Thinking about leveraging social media influencers to market your brand in 2019? Here are seven important influencer marketing stats you need to know

Understanding Martech Niches: Content Marketing's TOP influencers

Audiense

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing. By analyzing this audience we work to identify the top influencers within those different categories. Influencer Marketing

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

Ways to Track Influencer Marketing ROI [Infographic]

Social Media Today

Ever wondered what the ROI of influencer marketing is? How much do brands invest and get in return? This infographic provides some insight

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Influencer Marketing – Part 1

Saying It Social

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

Influencer relations: how to build trust

Sherrilynne Starkie

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Here’s six rules for good influencer relations. Work for the influencer.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Now B2B marketing? B2B influencers?

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence?

7 Influencers to Follow for Holiday Inspiration

Ignite Social Media

We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers!

Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing.

Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. This new take on word-of-mouth marketing can be incredibly effective.

25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find!

11 Criteria for Comparing Influencer Marketing Proposals

Ignite Social Media

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit?

Why should you segment your target market when looking for influencers?

Audiense

Since we started talking about the use of social data for influencer marketing , there are many cases that we have dealt with, in the different phases of marketing campaigns in general and influencer marketing in particular. Influencer Marketing

10 Influencer Marketing Advancements That Need to Happen in 2019

Ignite Social Media

By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality. Every few days, it seems, someone is arguing for celebrity influencers, micro-influencers , macro influencers and even nano-influencers.

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? Designate a point person for influencer communications.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy.

Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. And here at WUL, we are dedicating this entire month to influencer marketing.

10 Common Reasons Why Influencer Marketing Campaigns Fail

Social Media Today

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

Influencer Marketing During the Holiday Season

Ignite Social Media

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Keep in mind though that like us, they are busy too.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

New Report Looks at the Growth of Influencer Marketing on Instagram

Social Media Today

A new report underlines just how significant influencer marketing has become on Instagram, as well as the rise of micro-influencers

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3 Outdated Influencer Marketing Practices to Leave in 2018

Social Media Today

With influencer marketing on the rise, here are three common influencer strategies that its time to dump from your approach

Influencer Marketing Stats Show Changing Trends, Micro-Influencers

Devumi

Influencer marketing has become an important strategy for brands seeking to boost their popularity. Take a look at the influencer marketing stats that can help you take advantage of the trend in this infographic.

A How-to Guide for Influencer Marketing on Instagram [Infographic]

Social Media Today

Influencer marketing is big on Instagram - here's a basic overview of the fundamentals of an Instagram influencer program

The Rise of Influencer Fraud

Meltwater

Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. Fake influencers, therefore, purchase followers. Influencer Marketing

10 Influencer Marketing Strategies You Should Know [Infographic]

Social Media Today

With influencer marketing gaining traction, have you considered the various ways you can utilize influencers to boost your marketing message

8 African American Influencers to Follow

Ignite Social Media

Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. The post 8 African American Influencers to Follow appeared first on Ignite Social Media - The original social media agency.