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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Why trust matters with influencers.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Times are changing.

5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

New Social Networks & Features to Try in the New Year: What You Need to Know

Ignite Social Media

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy.

Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Due to this rise in FTC involvement, some of the social networks have adjusted their platforms.

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Brand Humanization in a Nutshell.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

The Ultimate Guide to Instagram Influencer Marketing

Later

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

The State of Instagram Influencer Marketing (+ Free Report)

Later

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Instagram Influencer Marketing Report Trend #1: Posts to the Grid are Less Frequent .

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Is it a big deal for brands, influencers and their agencies? for many influencers.” While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Social networks do a tremendous amount of good.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . Do you have social media problems? . Unclear what social networks to focus on?

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker.

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Social Networking to Advance Your Career

Janet Fouts

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. The size of your network should not be a primary focus.

Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally?

Why LinkedIn influencer marketing matters for brands

Sprout Social

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers?

You have to be in social networks, but what role do they play in marketing strategy?

Audiense

This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Social networks are constantly evolving. Their role in a marketing strategy has changed over time. Social networks are just that, social.

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Influencer Marketing

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

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7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Increase brand awareness?

ROI 171

5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Setup your social profiles online. Your personal brand is: .

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU!

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. Content Marketing. Social Media Marketing.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. How to Subscribe to Social Zoom Factor Podcast . Marketers working on government programs.

10 Influencer Marketing Advancements That Need to Happen in 2019

Ignite Social Media

By most accounts, influencer marketing is now a multibillion-dollar industry. It’s an impressive feat until you consider that the social networks will rake in $26.95 If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality. Influencer Optimization.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. It's not just the big media outlets or big brands that are the media today.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Need help taking your brand to the next level?

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

How To Leverage Your Social Networking Sites When Visiting.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on! One of the biggest benefits to a strong social media presence is its relationship building abilities.

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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions.

Brands 168

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. How to increase brand awareness, leads and sales. Want the blueprint for social marketing success right now?

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Social Listening. Influencer Marketing Going Micro.

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Should Your Brand Invest in TikTok?

Ignite Social Media

Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter.

Brands 106

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. Influencer marketing isn’t anything new.

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Social currency on the web today = attention + action.

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Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Social media is far different than handing someone a business card. Social proof.

Brands 171