What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

The way in which Apple and Google index mobile apps in their app stores and how apps are ranked in search results are and always will be private. Finally, remember that the proven methods for how to promote your app have evolved past simply running cost per install (CPI) campaigns.

CPI 137

5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. You aren’t thinking about the mobile Facebook user. 90% of Facebook users are on mobile devices!

CPI 124