What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

The way in which Apple and Google index mobile apps in their app stores and how apps are ranked in search results are and always will be private. Nobody, including mobile app marketers, knows how specific app listing elements are weighted in the indexing of apps, or how conversion rates, retention, engagement, and other app-specific metrics impact search rankings. Mobile app store optimization ASO conversion strategy mobile apps mobile strategy search optimization search ranking

CPI 100

5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. You aren’t thinking about the mobile Facebook user. 90% of Facebook users are on mobile devices! If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not?

CPI 78

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Writtent Blog

The remuneration is generally subject to annual CPI increases and the agreement quite often provides for market reviews every three or five years ( [link] ). At a time when more workers are eager to exercise greater job mobility, noncompetition covenants have become increasingly widespread (affecting an estimated 30 million workers nationwide).[5] Supervisor Bill Gates, R-Phoenix, said the agreement will help keep baseball in Arizona.

Snapchat Advertising 101: How to Run Effective Snapchat Ads


This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat ads. Are they worth it?