Should My Business Bother To Have Social Media KPIs?
OCTOBER 19, 2017
Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. If, however, you have a popular product, are running events, or are actively running a campaign, then you may want to monitor this one. You can also help yourself by creating campaign URLs for each paid social media campaign. Most marketers know what KPIs are.