Should My Business Bother To Have Social Media KPIs?
OCTOBER 19, 2017
Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. That said, it is essential to keep track of your overall conversion KPIs or at least ensure that one department is doing it and feeding the information back to you. Most marketers know what KPIs are. For foggy brains, Google “Key Performance Indicators.”). ”).