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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype. We pushed the idea further to find real value for people and businesses. The promise of Traackr then became very clear: we’ll find people who matter to you.

Klout 202
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Should My Business Bother To Have Social Media KPIs?

agora pulse

Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. The problem with impressions is that they don’t really mean that someone has actually looked at your post or even noticed it.


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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

million fans) regularly does through ads (believe me I know from all the ads in my own news feed). When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. TAKEAWAY – Focus on building up your fans first and then retarget them. This is something American Express (6.2

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Any assignment in violation of this Agreement shall be deemed null and void.

Writtent Blog

The nine-month contract for Aker Solutions covered the front end engineering design (FEED) work for the Sao Vang and Dai Nguyet developments [link]. The remuneration is generally subject to annual CPI increases and the agreement quite often provides for market reviews every three or five years ( [link] ).

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Snapchat Advertising 101: How to Run Effective Snapchat Ads


You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. If you saw this in your feed, you’d be unlikely to forget it, even if you tried very hard. Story ads appear in the “Discover” feed, with a cover photo and headline aimed to lure you in.