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Analytics

CPI

Feed

Should My Business Bother To Have Social Media KPIs?

agora pulse

OCTOBER 19, 2017

If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Reach is a bit like the CPI (cost per impression) metric. If you are monitoring this yourself, then the best way is to set up your Google Analytics Conversions feature.

Social Media

Social Media CPI URL Social Media Management

Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

JUNE 8, 2020

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. If you saw this in your feed, you’d be unlikely to forget it, even if you tried very hard. Story ads appear in the “Discover” feed, with a cover photo and headline aimed to lure you in.

Advertising

Advertising CPI How To Metrics

Should My Business Bother To Have Social Media KPIs?

Snapchat Advertising 101: How to Run Effective Snapchat Ads

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