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Should My Business Bother To Have Social Media KPIs?

agora pulse

If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Reach is a bit like the CPI (cost per impression) metric. If you are monitoring this yourself, then the best way is to set up your Google Analytics Conversions feature.

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Unlocking insight: the power of data visualization

Sprout Social

Due to its high volume, high velocity and high variety, it has the potential to generate a wealth of insights using the right analytics tools. Advanced data analytics filter out the noise from big data to extract the most important information. This may include platforms with built-in analytics that provide visualized data reports.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat advertising includes some pretty robust analytics reporting. Make sure you know how to use Snapchat Analytics before your campaign starts.

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Getting Started With Facebook Ads

Lucy Hall

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. If you wish, you can create an ad aimed at generating more likes to your page or to generate more traffic to your website.

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