article thumbnail

Should My Business Bother To Have Social Media KPIs?

agora pulse

Most marketers know what KPIs are. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. Web traffic is a really important KPI because much of your social media marketing will be geared up to drive traffic to your website. Engagement. Conversions.

article thumbnail

Unlocking insight: the power of data visualization

Sprout Social

Due to its high volume, high velocity and high variety, it has the potential to generate a wealth of insights using the right analytics tools. Advanced data analytics filter out the noise from big data to extract the most important information. This may include platforms with built-in analytics that provide visualized data reports.

Data 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat advertising includes some pretty robust analytics reporting. Make sure you know how to use Snapchat Analytics before your campaign starts.

article thumbnail

Getting Started With Facebook Ads

Lucy Hall

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. Do you want to learn more about Facebook Marketing? Would you like to know EVERYTHING you need to know about Facebook marketing in order to grow your business or personal brand? FacebookAds"].

CPI 60