Keyhole.co

JANUARY 17, 2025

However, changes to TikTok usage will show up in your analytics: fewer mentions in Social Listening and lower engagement metrics in Profile Analytics as U.S.-based If you have an international audience, you can still publish TikTok content and track performance in these markets using Keyhole. Export your TikTok analytics.

Analytics 97

Analytics Metrics YouTube Report 97

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. Let’s get into it.

Analytics 230

Analytics Social Media Tools Price 230

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Team 118

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Examples 124

Examples LinkedIn Strategy Content 124

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 99

Facebook Sentiment Marketing Analysis 99

Waxing UnLyrical

SEPTEMBER 24, 2021

I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. Going back to school. Hammond leads).

Analytics 246

Analytics Questions Class Data 246

Buffer Social

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

Analytics 69

Analytics Instagram Tools Metrics 69

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 299

Social Media Tips Marketing HootSuite 299

The Realtime Report

MARCH 24, 2025

How to Craft a Successful PPC Marketing Strategy Implementing PPC correctly can boost your business to top tiers of popularity, while wrong implementation can empty your funds faster than last-minute online shopping. This guide will show you how to create a PPC marketing strategy that will grow your returns while keeping your budget intact.

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Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Template 105

Template Templates Social Media Strategy 105

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 127

Social Media Strategy Marketing Influencer 127

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

Marketing 141

Marketing Apple Loyalty Authentication 141

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 119

Tools Marketing Price Hubspot 119

The Social Media Hat

APRIL 6, 2024

Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them. The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat.

Metrics 134

Metrics Analytics Instagram Social Media 134

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 124

Content Marketing How To Patterns 124

Webbiquity SMM

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. appeared first on B2B Marketing Blog | Webbiquity.

Instagram 188

Instagram B2B Buy Analytics 188

Buffer Social

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. However, they also have concerns about whether the marketing dollars are well-spent. But that’s not all it is. And I mean, a lot.

Social Media 114

Social Media How To Analytics Metrics 114

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 123

Influencer Campaign CPM Sentiment 123

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 331

B2B Influencer Platform SMS 331

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Owned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analysis 98

Analysis Social Media HootSuite Sentiment 98

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 290

Research Report Social Media CPM 290

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 95

Reddit Tips HootSuite Marketing 95

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 95

Template Templates Influencer Strategy 95

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 102

Authentication Influencer Marketing How To 102

Keyhole.co

MARCH 9, 2025

Well teach you how to use analytics tools for maximum impact. Knowing your audience isnt a guessing game; its an analytics game. All major social media platforms provide built-in analytics tools that are easy to use. Third-party tools bring depth and cross-platform insights that most native analytics simply cant match.

Travel 52

Travel Analytics Social Media Engagement 52

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. Branding isn’t just important: it should be at the forefront of your marketing strategy.

Brands 155

Brands B2B How To Loyalty 155

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. X: Contrary to popular belief, B 2B marketing on X isn’t dead. Conversion Rate is another metric that relates directly to your primary marketing objectives.

Report 133

Report Engagement CPC Metrics 133

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Hashtag 131

Hashtag Analytics LinkedIn Content 131

Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. These sources provide practical insights that help you stay ahead of the curve and keep up with the market. The list just goes on.

Social Media Management 118

Social Media Management Products Social Media Tips 118

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media.

Small Business 251

Small Business Social Media Strategy Marketing 251

Oktopost

SEPTEMBER 19, 2024

Continue reading to learn how other leading social media managers measure and report on their social media marketing efforts. Using social media analytics to shape future content strategies A content tagging system helps track performance—whether content gets noticed, drives engagement, or spurs action.

B2B 62

B2B Social Media Marketing Metrics 62

Buffer Social

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Jump to a section: 1.

URL 111

URL Price Analytics Features 111

Buffer Social

JANUARY 13, 2025

He anticipates that enhanced editing tools and expanded analytics will empower creators and brands to optimize content, leading to a surge in video-first campaigns on the platform. He points to its evolving video tools and analytics as signals that the platform is enhancing its value for creators, brands, and marketers.

Social Media 129

Social Media Authentication LinkedIn Social Media Management 129

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Use tools for social media management and analytics.

Social Media 78

Social Media Strategy Tips Banking 78