Social Networks: Winners and Losers [Infographic]
APRIL 17, 2011
the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets. This informative infographic from Ignite Social Media offers some interesting statistics.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.
20 Social Media Marketing Blogs You Should Read in 2013
FEBRUARY 24, 2013
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
5 Great iPad Social Networking Apps
APRIL 8, 2011
There aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats. Synchs with Google Reader which is a major plus and easy to share articles to your networks. Sometimes it’s great just to get some high level information about your web and social stats.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates.
Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
APRIL 28, 2013
Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Begin using Pinterest Analytics.
Instagram analytics: 7 metrics every marketer should track
JULY 13, 2016
The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button.
Facebook Analytics for Apps Adds Time Zones, Hourly Charts
DECEMBER 1, 2016
Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers.
Give Your Social Networks The Spring Cleaning They So Desperately Need
The Social Media Hat
MAY 30, 2016
Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Certainly, stop sharing them to social channels.
How to Use Social Data Analytics to Inform Your Marketing Strategy
APRIL 18, 2017
Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content.
Klout and Peerindex – social network loyalty cards?
The Way of the Web
SEPTEMBER 29, 2011
And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple. Again, there’s an approved list of networks to plug-in, and there’s also the option to hook in a number of RSS feeds.
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. My social media management dashboard ( Buffer ). Twitter’s analytics dashboard.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. 11) Twitter Analytics.
15 Reasons Why Analytics Prediction Will Make You a Better Marketer
Convince & Convert
MARCH 4, 2014
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post : Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics.
What Marketing Can Learn From Public Relations Analytics
MARCH 28, 2011
We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand.
How To See Analytics on Google+ Posts
OCTOBER 2, 2013
Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it.
The Gap Between Social Customers and Social Marketers
SEPTEMBER 8, 2012
More than three-quarters (76%) of social media marketers say they know what their customers want, but only one-third (34%) have actually asked them. One of the basic tenets of marketing — know your customers — is being ignored by the vast majority of brands that are trying to achieve success with social media [.].
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. We lacked a uniform way to compare activity on different social media sites.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ).
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).
Social Analytics: A Valuable Tool Evolving to Meet Expectations
The Realtime Report
FEBRUARY 12, 2017
Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Dan Whitehouse Social analysis.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Holy Social Last year, Nike created a PHOTOiD site that allowed users to customize shoes based on the colors of their favorite Instagram photo.
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. The History of Social Networking. Who is the “Me in Social Media? The New Marketing Trifecta. How Marketers Are Using Social Media.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Social chatter about the site.
A Guide to Marketing on Tumblr
JUNE 14, 2012
Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. Tumblr’s analytics are not providing as good insights as those for blogs such as WordPress.
How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Vetting good PR and marketing metrics for Snapchat is no different than on any other platform.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Social media.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1
5 Marketing Myths
SEPTEMBER 15, 2014
Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? of social media is difficult to answer, it is necessary as it forces us to dig deeper. A Framework for Social Analytics [.]
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all).
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Social Sharing + Analytics = ConversionBuddy
SEPTEMBER 5, 2011
Social sharing is on rise. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. Similar Posts: The Science of Social Timing [infographic].