8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The filter verification feature of GA can help marketers test various filters before applying them.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools.

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9 of the Best Free Social Media Analytics Tools

Pamorama

Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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20 Social Media Marketing Blogs You Should Read in 2013

Pamorama

Looking for the best social media marketing blogs? Social media is now mandatory for businesses. You’ve come to the right place!

10 Steps to Master Your Social Media Analytics

Convince & Convert

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

Data 101

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Get more content like this, plus the very BEST marketing education, totally free. Image via BigStockPhoto.com.

Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

Pamorama

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Begin using Pinterest Analytics.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Social Media Monitoring. Customer Intelligence Analytics.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. The key is social media analytics and reporting ! . Evaluate your social media performance.

How to Make Marketing Analytics Easier

Convince & Convert

Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. If you’d like to be more actionable with your analytics, start with the “so what?”

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? If you’re like many marketers, those questions probably bring a quizzical look to your face. There remains some debate about whether social media ROI can be measured.

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The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers.

Complete Guide to Hashtag Analytics

Sprout Social

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. We’ve also sourced some expert recommendations from top social media influencers.

Email Still Trumps Social Media for Online Marketing

Pamorama

Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing.

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

65 Terrific Social Media Infographics

Pamorama

Last year, I assembled a collection of 35 infographics that told the story of social media at that time. The History of Social Networking. Who is the “Me&# in Social Media? The New Marketing Trifecta. How Marketers Are Using Social Media.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. I think you’ll find they’ll work for your social media marketing, too.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Social Media Advertising.

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5 Social Media Best Practices Every Marketer Must Follow

Sprout Social

Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media. If you’re not optimizing your social media strategy, you’re going to see limited success in the space.

How to Create Achievable Social Media Goals

Sprout Social

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. In the social media industry, your audience demographics can change in what seems like overnight. All Social Media Media Demographics.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. “We see our competitors employing social media,” they say, “so we use it too.” Actionable Analytics.

The Tower Framework for Social Media Analytics

Razor Social

The post The Tower Framework for Social Media Analytics appeared first on Find and get the most out of the best marketing tools to promote your business. Social Media

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Holy Social Last year, Nike created a PHOTOiD site that allowed users to customize shoes based on the colors of their favorite Instagram photo.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Great for small brands and the do it yourselfer social strategists. SENTIMENT BASED ANALYTICS.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.