How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. But how do I find those keywords (see “ Why Topic Discovery Beats Search ”)? Consumers today don’t search with long phrases. Innovation Search Social Media Social Networking

The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

The Difference Between SEO & SEM

Cody Ward

It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Search engine…? Marketing?

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

There are many business owners that cannot survive without a mountain of analytical data. We’re an online marketing consultancy , and as such, we are generally contacted by phone. My website is optimized for search and we receive good traffic from search engines. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong. You need far more robust tracking & analytics to get the true picture.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. Ruler Analytics.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Analytics.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Digital Marketing Staples. How to Measure: First, enter your Google Analytics dashboard. Search Trends.

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. But how do we make sure the search traffic we had stays intact?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Marketing Insider Group.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Marketing Thought Leader: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.

Cody Ward

Principal @ SCUBE Marketing, Inc. Tom is the founder and Principal of SCUBE Marketing, Inc., a digital marketing firm that specializes in PPC management and data analysis for mid-market companies. Google Analytics – to centralize and analyze all website campaign data.

9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

9 Resolutions Every Marketer Should Make for 2019. what should marketers seek to improve professionally? Which approaches should you embrace to make your marketing efforts more efficient and effective? What do people want from marketers on social media?

Marketing Needs To Be About What's New

Twist Image

If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most attention in a world where programmatic, marketing automation and data technology services seem to be the big plays most investors in marketing are looking at. Still, the change in marketing is everywhere. The landscape continues to change for marketers. analytics.

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. – Analytical mind.

How to Guarantee Your Editorial Calendar Works

Convince & Convert

This is especially true for organic search, where a few Google-loved superstar blog posts generate much of the traffic. Content Marketers continue to struggle with production and execution of high quality content. See Your Content Marketing Future. the organic search traffic.

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. These searches are leads. content marketing.

PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas

Bill Hartzer

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing. Google Analytics, WebTrends, Omniture). Search Marketing Desktop).

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Learn More About Internet Marketing – Free Course

Kikolani

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. Internet Marketing Course Content. 100+ Online Marketing Resources.

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Social Media Marketing Madness [Cartoon]

Firebelly

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

social media marketing's good news

Firebelly

Marketing is focused on listening and paying attention to what kinds of experience people are having. Which brings us to the power of the market constituents to influence each other. Social Search.

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Search Engine Marketing Job Opening

Bill Hartzer

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. We’re a group of innovators that believe brands deserve more options and better results for their digital marketing dollars. Search Engine Marketer (SEO/SEM).

Social Media Marketing Checklist from SES Chicago

Firebelly

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What types of supporting marketing will you use to promote and extend the reach of the program? Main | SES Chicago 2009 Video: Were you naughty or nice?

Fetching Friday the 13th – 25 Marketing Links

Kikolani

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. The Marketer’s Guide to Getting Started With Content Personalization – Learn how to integrate personalization into every part of your marketing.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media and Search.

Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. 1 to 3 years of PPC / SEM online marketing experience.

The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Then, digital marketing came along. However, as is so often the case with online marketing, we overdid it.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g.,

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Firebelly Marketing's Upcoming Speaking Engagements

Firebelly

Marketing Metrics Your Business Should Start Tracking

Buzzlogix

Every business that operates online has to set clear goals in order to attract and retain customers, while staying competitive on the market. That means that every business needs a data-driven strategy that will help design effective marketing campaigns, advertisements and promotions. However, every marketing campaign has to appeal to a target audience, so it can produce the best results and become truly effective. Integrated Marketing Metrics.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Chad Richards is the Social Program Manager at Firebelly Marketing.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.