agora pulse

OCTOBER 19, 2017

If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Reach is a bit like the CPI (cost per impression) metric. If you are monitoring this yourself, then the best way is to set up your Google Analytics Conversions feature.

Social Media 133

Social Media CPI URL Social Media Management 133

Hootsuite

JUNE 8, 2020

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. As with any type of ad campaign, it’s important to be familiar with the best practices before you start making your own ads, especially if you want to maximize your budget. Measure results.

Advertising 145

Advertising CPI How To Metrics 145

Lucy Hall

AUGUST 23, 2015

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. You can do all kinds of exciting targeting and re targeting campaigns once you have the basics down. If you are running an event you can also create an ad to publicise your event page on Facebook.

CPI 60

CPI Facebook CPC Case Study 60