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Should My Business Bother To Have Social Media KPIs?

agora pulse

If you’re investing time and effort into your social media content, you’ll want to make sure that your web traffic number reflects that otherwise, why are you doing it? Reach is a bit like the CPI (cost per impression) metric. Getting shares, especially organically, is a great accolade for a social media manager.

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Unlocking insight: the power of data visualization

Sprout Social

Due to its high volume, high velocity and high variety, it has the potential to generate a wealth of insights using the right analytics tools. Advanced data analytics filter out the noise from big data to extract the most important information. This may include platforms with built-in analytics that provide visualized data reports.

Data 99
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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat advertising includes some pretty robust analytics reporting. Make sure you know how to use Snapchat Analytics before your campaign starts.