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Should My Business Bother To Have Social Media KPIs?

agora pulse

You can measure hundreds of different metrics on social media, but that being said, there are four main areas your social media KPIs should focus on: Reach. Conversions. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat advertising includes some pretty robust analytics reporting. Make sure you know how to use Snapchat Analytics before your campaign starts.