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Should My Business Bother To Have Social Media KPIs?

agora pulse

If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Reach is a bit like the CPI (cost per impression) metric. If you are monitoring this yourself, then the best way is to set up your Google Analytics Conversions feature.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat advertising includes some pretty robust analytics reporting.