agora pulse

JUNE 14, 2016

million fans) regularly does through ads (believe me I know from all the ads in my own news feed). When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. You aren’t thinking about the mobile Facebook user. 90% of Facebook users are on mobile devices!

CPI 60

CPI CPC Facebook Cost 60

Hootsuite

JUNE 8, 2020

This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. If you saw this in your feed, you’d be unlikely to forget it, even if you tried very hard. Those are lenses!

Advertising 145

Advertising CPI How To Metrics 145

Writtent Blog

MAY 6, 2021

The nine-month contract for Aker Solutions covered the front end engineering design (FEED) work for the Sao Vang and Dai Nguyet developments [link]. The remuneration is generally subject to annual CPI increases and the agreement quite often provides for market reviews every three or five years ( [link] ).

Repository 40

Repository Real Estate Banking Project 40