Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Prior to the change, vertical videos were cropped into squares in News Feed, and users had to click on the videos to watch them in their intended format. Facebook Web Video Applications apps marketing land mobile News Feed Tim Peterson Vertical Videos

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4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. And that means avoiding these common mobile-related mistakes.

Trending Sources

Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed

SocialTimes Facebook

Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games.

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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours.

Team 71

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the world.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Mobile accounts for 86% of Twitter’s ad revenue.

Show 384 - Inside Mobile Marketing

Engaging Brand

Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. The future of mobile marketing?

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

While Facebook ads help smaller businesses reach a widespread audience, especially because 84 percent of Facebook’s total ad sales are mobile , it’s important to make sure that consumers are getting the right message. But users might be resentful of ads masquerading as real content in their News Feeds. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population!

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Innovations such as conversion lift and mobile polling came out of direct conversations with our Client Council members. This blog will be similar to our News Feed FYI blog.). Instant Articles is a way for any publisher to create fast, interactive mobile content on Facebook.

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Facebook Lead Ads are specifically designed for mobile traffic.

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Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending to company networks that are kept separate from Facebook users’ personal profiles.

Facebook Offers Brands a Revamped Offers Experience

SocialTimes Facebook

The social network outlined the new features in an email to SocialTimes: Bookmark: People can easily claim an offer on mobile or on desktop and it will automatically save to their new Offers bookmark. Offers ads appear in people’s News Feed in the Facebook mobile application and website.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts.

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

If people are looking for somewhere to have dinner or searching for the nearest gas station, chances are they are already in the car on a mobile phone. In 2015, mobile search surpassed desktop searches. Facebook Google Ad Targeting Adobe Stock advertising Algorithms clickbait contently Engagement Google AdWords Joe Lazauskus Lars Backstrom Marketing mobile News Feed Newsroom Pages Paid Google Search PPC reach Referrals Search Sherry Gray Targeted Ads

Visits to Facebook Canvas Ads Average 31 Seconds

SocialTimes Facebook

Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing.

Apple 14

Facebook Testing Ads in Groups

SocialTimes Facebook

According to Constine, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.”. Advertising/Marketing Facebook Ad Targeting Australia Canada Groups Ireland Josh Constine MAUs mobile Monthly active users New Zealand News Feed Second quarter Second-Quarter Earnings Call Targeted Ads Techcrunch

7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget

SocialTimes Facebook

When you set up a Facebook campaign, you can choose to serve your ad throughout all of its placements or choose specific placement, i.e., right-hand rail, mobile News Feed, mobile interstitial, etc. Many people habitually use Facebook on one device over another—mobile, but not their computer, for example. You may reach new audience members by only targeting desktop or mobile. Failure to refresh your creative is costing you more than you think.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66

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Facebook Wants You to Know ‘What Friends Are Talking About’

SocialTimes Facebook

Facebook appears to be testing a new module in its mobile News Feed , What Friends Are Talking About. Facebook Android Damon Beres Friiends Mashable mobile News Feed What Friends Are Talking About

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Products , RSS & Feed Management.

RSS 22

Facebook Testing Snapchat Discover-Like Facebook Live Navigation Bar

SocialTimes Facebook

Jenni Ryall of Mashable discovered the new navigation bar and shared the screenshot below, reporting that she was able to access the feature by clicking on a play button icon in Facebook’s flagship application, to the right of the News Feed button.

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. live social feeds. If your business is going to be competitive in the coming year, mobile email marketing is going to play a big role.

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

Anna Farmery talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? Are mobile surveys only valuable in real time? Are mobile surveys right for you?

Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed and on publishers’ pages in the coming weeks.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. Parker Roger Dooley Shelley Pringle Sherri Liebo Slavik Volinsky Steam Feed Steven Van Belleghem

Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers.

Permanently Set Your Facebook Feed To Show Most Recent Instead Of Top Stories

SocMed Sean

Another strange one is the fact that Facebook loves to show you the “Top Stories” that it thinks are important in your life and while that works for some, there are those of us who prefer to see our feeds in chronological order. Facebook Featured Mobile Social Media

URL 5

Facebook Testing ‘Start Camera’ Prompt, Rio 2016 Filters from MSQRD

SocialTimes Facebook

Facebook is running a test in which mobile users are shown a “Start Camera” prompt atop their News Feeds and given access to animated selfie filters from recent acquisition MSQRD. Now, mobile changed things a little bit, but we didn’t really change our tools.

Apple TV, Google Chromecast Users Can Stream Facebook Videos to Their TVs

SocialTimes Facebook

Ayrey added: While you’re watching a Facebook video on your TV, you can go back and scroll through News Feed on the device you’re streaming from, so you can catch up on other stories while your video keeps playing on the TV.

Vimeo 18

Facebook Debuts 360 Photos

SocialTimes Facebook

He wrote in the Newsroom post: 360 photos are easy to identify in News Feed: Just look for the compass icon on the right-hand side of the photo. Explore a 360 photo on mobile by tapping and dragging the photo or by moving your phone, and on the web by clicking and dragging.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

The social network said mobile ad revenue represented approximately 84 percent of total ad revenue for the second quarter, up from 76 percent in the previous-year quarter. Mobile DAUs averaged 1.03 billion mobile MAUs as of June 30, up 20 percent from the year-earlier period.

Facebook Creative Hub Opens Its Doors

SocialTimes Facebook

Facebook said when it initially announced Facebook Creative Hub in June: The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels. Most ad creation happens on desktop but is experienced on mobile.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. While the platform is predominantly mobile, grainy or dark images from your phone won’t cut it anymore.

Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out

SocialTimes Facebook

Facebook later told Constine it was testing Quick Updates with some mobile users in an effort to create tools for users to share content with only the friends that they want to see it, rather than on News Feed , adding that the social network has no plans to proceed with the feature.

How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Has it rolled out onto your Feed as well? The main objective of this new Feed Layout is to be visually driven. Coming back to the new Layout / Design for the News Feed of Profile Pages which will be more visually rich. Additionally this is rolled for both, desktop and mobile.