Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
FEBRUARY 19, 2019
While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). CPC on Instagram.