Should My Business Bother To Have Social Media KPIs?

agora pulse

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. Which Social Media KPIs Should I Measure? Most marketers know what KPIs are.

CPI 108

Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. We are doing a [recommended retail price] review at present which is projected to be in line with CPI, but take an opportunity to make some moves in June and July, let the carbon tax take the blame, after all your costs will be going up due to it ,” he wrote.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

One of our early advisors said, “So in a nutshell, you’re giving people their social credit score, right?” I liked the ring of it – “social credit score,” yeah! A credit score is absolute, everything we had learned through our user data showed that a social score was completely driven by context. Unlike the traditional credit score, a social score didn’t seem to be actionable in any way. Don’t get me wrong, there’s an undeniable entertainement value to social scores.

CPI 168

How To Make More Money Blogging

The Social Media Hat

Editor's Note : Don't use The Social Media Hat as an example. Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. Site / Social Sponsorship. Brands seeking a more direct and immersive relationship with bloggers might offer to sponsor their site or a social campaign. Create a Listing for your website that includes your URL, site description, keywords & social channels.

Getting Started With Facebook Ads

Lucy Hall

It's the largest social media site on the planet with over 1.3 Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. Business Facebook Facebook Advertising Getting Started Online internet marketing Marketing online marketing Small Business Social Advertising social media

CPI 60

5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

If you’re a social media marketer, you know you have to run Facebook ads. With a clear offer, social proof (all these other people got the offer), a deadline, and a great image I would certainly want to know more. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not?

CPI 78

Snapchat Advertising 101: How to Run Effective Snapchat Ads


You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. The post Snapchat Advertising 101: How to Run Effective Snapchat Ads appeared first on Hootsuite Social Media Management. Snapchat ads.