agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?

Social Media 133

Social Media CPI URL Social Media Management 133

Laurel Papworth

JULY 11, 2012

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. I speak a lot at conferences, run workshops and consult with clients on snippy bitchy comments in social media.

Social Media 94

Social Media CPI Price Retail 94

Waxing UnLyrical

NOVEMBER 21, 2011

I’m a fierce competitor on FourSquare (though neither my friends on 4sq or I read anything into our scores), but there really is no real actionable data we can find outside of the social game built around raising your score above friends. If users and advertisers see value in this model, that’s wonderful. But why pretend to be something else?

Klout 207

Klout CPI Foursquare Influencer 207

agora pulse

JUNE 14, 2016

If you’re a social media marketer, you know you have to run Facebook ads. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not?

CPI 60

CPI CPC Facebook Cost 60

The Social Media Hat

AUGUST 19, 2016

Editor's Note : Don't use The Social Media Hat as an example. Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. For instance, I created a listing for The Social Media Hat. I then submitted all of my social profiles.

Adsense 60

Adsense How To CPI Blogger 60

Sprout Social

OCTOBER 3, 2023

You’re regularly analyzing your social media performance and getting some interesting insights. This makes it a crucial part of your social media reporting efforts. This makes it easier to decide what to do with your social media data. But how do you communicate those insights to relevant stakeholders?

Data 97

Data Patterns CPI Analytics 97

Hootsuite

JUNE 8, 2020

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. The post Snapchat Advertising 101: How to Run Effective Snapchat Ads appeared first on Hootsuite Social Media Management.

Advertising 145

Advertising CPI How To Metrics 145