5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad. If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not?

CPI 78

Getting Started With Facebook Ads

Lucy Hall

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. In this post I will give you an overview of Facebook Ads, how they work and a quick guide to get you started. Facebook is HUGE! It's the largest social media site on the planet with over 1.3 billion users. A large proportion (64%) of those users login every single day.

CPI 60