Should My Business Bother To Have Social Media KPIs?
OCTOBER 19, 2017
Most marketers know what KPIs are. The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs.
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