6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal , a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70.

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Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

Trending Sources

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. Let’s go… Benchmarks: How much does Facebook advertising cost?

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How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 one-half the cost of Version A.

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?”

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How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign. Collecting feedback is vital when running your ad campaign. It cost money to implement ad campaigns.

Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. Also, if you want to run campaigns for different websites at the same time you will need to log in and out all the time.

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How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. Here are some ways promotional products can enhance your social media campaign. Are you ready to get started with your new and improved social media campaign?

Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Need help setting up your B2B AdWords campaigns?

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. Usually, this option costs some serious coin and is a solution that only companies or well-funded entrepreneurs might be able to afford.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company.

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How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).

How to Create Effective Competitor Campaigns Without Pointing Fingers

Convince & Convert

It was this strategy that led Formstack to create our competitor alternative campaign. Here are a few things we learned about effective competitor campaigns that won’t endanger your reputation. The purpose of a competitor campaign is not to compare products point-by-point.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs.

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How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches.

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. UPDATE: Here’s what Dialogue Partners has to say about the campaign.

The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%

SocialFish

———– Sometimes when you first begin a Facebook ad campaign you don’t get it completely right the first time around. When you begin your first Facebook ad campaign, you and Facebook don’t really know each other…. Here’s how it looked: At a cost per lead of $19.07…that

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List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Avoid becoming SPAM at all costs. 4) Finally it is important to analyze the results of your email campaigns. The post List Management: Tips to Best Manage your Campaigns appeared first on PWB Blog.

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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Brands save time by having the influencers organize themselves and manage their messaging, as compared to planning a social marketing campaign.

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How to Choose Which Online Tools to Use for Your Marketing Campaign

Simply Measured

There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. First up is the assessment phase, where you’ll determine your current marketing needs: What types of campaigns are you currently running? Different campaigns have different needs. Other types of campaigns, like SEO, may vary in their demands based on your team’s expertise.

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How to Measure the Return On a Social Media Campaign

Mindjumpers

Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. A part of monitoring the efficiency of the campaign is to be working with some tools. Social Media campaigns customer measure

4 Facebook Ad Campaign Rookie Errors to Avoid

Simply Measured

AdEspresso found that there could be up to a 1000% difference in the cost-per-click of an ad — so getting the targeting right could have a big budgetary impact on your business. Not Using Custom Audiences in Your Campaigns.

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

The fool’s gold of social was inflated fan campaigns, the bubble of app installs and general nonsense passed off to unsuspecting brands. Even if you could get the targeting spot on, trying to do CPM and CPC (cost per click) bids against a range of placements was too hard.

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Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. Campaign details.

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

Jon Loomer

Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. Your campaign will ultimately run out of gas. The objective of this campaign should be Clicks to Website.

The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least.

The Importance of Social Media in a Successful Marketing Campaign

Kikolani

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! This is a guest post by Tim at HostPapa.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

And this quarter, we made it possible for advertisers to optimize campaigns for in-store visits. For example, Nestlé Purina PetCare did an ad campaign in Germany with ZenithOptimedia , and they defined five distinct cat-owner personality types and created different creatives for each group.

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[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV?

Multiple Screen Impact on Campaigns

Geoff Livingston

This diverse experience means we need to consider several critical components in the online marketing campaign : How the story unfolds across diverse media. The questions that dictate the campaign design should start with how will my customer experience this effort? Image by Christian.

5 Tips for Optimising Facebook Ads Campaigns

ProBlogger

Recently I was helping an Australian e-commerce client with his Facebook ads campaigns. Digging into his campaigns, I found that performance varied for cities in the north of the country compared to the south. 5 Tips for Optimising Facebook Ads Campaigns.

The Core Components of a Holiday Campaign for Digital Marketers

Simply Measured

Here are the core components of a holiday campaign for digital marketers. This is the overarching reason behind your campaign–what you want to accomplish, the thing you would do for your brand if you could do anything. Use these goals to guide your holiday campaign tactics.

Indiana AIDS Fund’s #knowpositive Campaign: Social Media For Good

Firebelly

I’ll be tweeting as part of an all day Indiana AIDS Fund “Tweetathon” to raise money for 500 free AIDS test kits that cost $10 each. Donate a status update on Facebook tomorrow with a message about the text campaign (or save and share the image above).

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV?

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

times the volume of conversions versus similar campaigns using the website clicks or conversions objective. With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective.

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Most other advertising, up until Paid Search, was cost by impression or CPM for short. This is known as a cost per click, CPC for short. Campaigns should also intentionally direct users to the appropriate page based on their keyword.

How to Measure Your Social Media ROI [Infographic]

Mindjumpers

There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Tweet.

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10 Tips and Strategies for a Better Facebook Marketing Campaign

ProBlogger

10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. Facebook ads are a fairly cost effective way to advertise your brand.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product. As a result, the brand achieved a CPM (cost per thousand impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015.

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