The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Likewise, social networking is also subject to several stages of its own life cycle. How relevant is social media life cycle for a business?

Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook Advertising Costs: Russia, Japan and U.S. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. Social Media Statistics Facebook advertising costs social networking stat

Cost 33

Trending Sources

Benefits of Putting Cost in Social Media [infographic]

Mindjumpers

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. Benefits from social media initiatives. The value of a Twitter follower is bigger than cost per follower.

Cost 75

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Social Media Statistics Facebook Kenshoo social networking statistics

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old.

The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%

SocialFish

The campaign was costing them roughly $17 to acquire a new lead – which in this space was considered fairly good. Here’s how it looked: At a cost per lead of $19.07…that The end result was that we reduced their cost per lead from $17.62 Cost per lead.

Cost 31

Just Because We're Social Networking “Friends” Doesn't Mean I'll.

Almost Savvy

If this happened at a live networking event, the conversation would go something like this: “Hi. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays!

Thoughts on Poken & Off-line Social Networking

The Marketing Blog

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. The device allows users to exchange their contact details and social networking profile within a few seconds.

26 Blogging Mistakes That Are Costing You Time, Money, and Credibility

ProBlogger

When you have lots of eyeballs on your blog and there’s no engagement in the form of comments or social shares on your post (if you allow comments), you need to write terrific content. By continually replacing the latest post, you destroy social proof. Social media is important.

Tips 29

The Value, Cost And Time Of Creativity

Twist Image

A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. online social network. social media 101. social media marketing. Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 The social network’s September average of 1.09

Social Networking Online and Non-Profit Organizations | Freelance.

Freelance Social Media

Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools.

[Comic] Are You Really ‘Doing’ Social Media?

SocMed Sean

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account.

While We’re Going After Fake News, How About Ad Scams, Too?

SocialTimes Facebook

Facebook Audience Network policy states that developers are prohibited from displaying ads that contain content that is “illegal, misleading or deceptive or that promotes regulated goods, pornography, adult products or services, casual dating, violence, weapon sales, online real money games of chance or skill, work-at-home schemes, spy cameras and fake news.” There has been quite a stir lately in the U.S.

Using Social Media as a Communication Tool [Infographic]

Pamorama

Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. A surprising number of companies of all sizes have yet to use social media as a communication tool.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Three Words That Will Speed Up Your WordPress Blog

SocMed Sean

And recent trends in social media are showing that sharing photos and images is a great way to make sure that your blog posts are getting traffic. Content Delivery Network (CDN) So what is a CDN? But as server and infrastructure costs have dropped, so has the cost of hosting on a CDN.

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. What’s more, that list can also be used to improve your social media following.

Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. ” And the addictive nature of mobile and social can impact your health, too.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. Social matters in b2b.

Will Facebook Always Be Free? Probably Not For Everyone!

SocMed Sean

Recently, I’ve been spending a lot of time looking at the Terms of Use pages created by various social media platforms. If Facebook does start to charge, will the costs drive developers, brands and publishers to other platforms?

Facebook Audience Network Updates Coming

SocialTimes Facebook

Updates are coming “over the next few months” for Facebook Audience Network , according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. Advertisers: What sorts of changes do you see coming to Facebook Audience Network?

5 Reasons Snapchat is Integrated Communications New Best Friend

Waxing UnLyrical

I have to say it: Snapchat is the hot NKOTB for social media. Audience targeting is amazing, and the cost to reach them is pretty cheap. Inter-State Studio ran a geofilter for the local high school graduation at the end of May for 3 hours at a cost of a little less than $9.

How Airlines Use Social Media: Lessons for Everyone

Pamorama

In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. COST, Not PRICE. Airline social-media marketing survey results.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Shareholders wanted reduced operating costs to increase their profit and dividend, which meant reducing headcount and automating processes. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. Never has social media been such a brilliant marketing and customer relation tool.

Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

In my day job, I am the Director of Social Media for a digital agency and one of my clients has launched a new challenge to innovators, entrepreneurs, developers, designers…basically anyone with a knack for solving problems. I am a sucker for a challenge…almost to a fault.

Skills 133

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west. Social media is the new PR.

How to Measure Your Social Media ROI [Infographic]

Mindjumpers

With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. An important part of social media is about building valuable and sustainable relations. Thus, the calculation of ROI on social media gets calculated accordingly.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Lower costs, more revenue – a perfect combination!

Jive 110

Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders. For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

[Comic] Why Are We On Facebook?

SocMed Sean

Engaging in the social space isn’t easy…and it sure isn’t cheap. So, if it’s so challenging and costly to participate, a lot of executives are asking why they should bother? Get some smart folks in a room and brainstorm around the goals of social.

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Facebook launching this new structure of Global Pages is in my opinion yet another sign of how significant and up-coming it is for international brands to do local market activation based on one global social media strategy. Mindjumpers Network.

7 Levels of Social Media Engagement

Laurel Papworth

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

Tools 94

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 For the last 2 years we have been building our network of people that “like” the brand by creating content and engaging with them.

CPM 87

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. The community manager has to manage the local language and it’s a core ability to know how to communicate social content on a local level.

Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences.