Techipedia: Tamar Weinberg

JANUARY 19, 2010

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Network Marketing

AUGUST 19, 2010

Professional networks like LinkedIn. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others. Microblogs e.g. Twitter. Our primary goal when developing a social marketing strategy should be to establish conversation parameters.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.

Social Media 172

Social Media Case Study MySpace Yahoo 172

The Way of the Web

MAY 25, 2011

And at the same time, everyone will love and share the service because they’re involved, engaged and that’s what social networks are all about.

Curation 51

Curation Crowdsourcing Microblogging UGC 51

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer.

Smart Phone 218

Smart Phone Mobile Social Media MySpace 218

Techipedia: Tamar Weinberg

JULY 15, 2009

Access to these social media communities is free. The only substantial cost for you is time. The best part? We’re seeing an incredible paradigm shift from a paid model to a virtually free model. How many of you would really want to ignore such a viable source of business that comes at such an affordable price?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Look at their policy about servicing you from the get go.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Diva Marketing Blog

DECEMBER 8, 2008

However, even for a small business owner whose success depends on business done with innovation the openness that social strategies bring, along with the myth of lack of control (a post for another day), can be uncomfortable. Here are a few ideas to help ease on down the social media road. Most social marketing tools.

Social Media 40

Social Media Committee Microblogging Small Business 40

Buffer Social

NOVEMBER 16, 2022

Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform.

Microblogging 145

Microblogging Tumblr Avatar Hashtag 145

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. But boy, that’s really convenient.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Koka Sexton

DECEMBER 20, 2009

99 best social-media and PR posts of 2009 – Holy Kaw! How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

Case Study 99

Case Study Wiki Software List 99

Techipedia: Tamar Weinberg

JUNE 30, 2008

The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Koka Sexton

DECEMBER 20, 2009

99 best social-media and PR posts of 2009 – Holy Kaw! How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

JANUARY 2, 2018

“Dying” may be too strong a word, but the microblogging social network is clearly struggling. Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically. Is Twitter dying?

Twitter 186

Twitter Paper.li B2B Microblogging 186

Buzz Marketing for Technology

MAY 19, 2010

Layering on social media tactics for support can also decrease your contact center costs. Not everyone enjoys calling into a contact center and more and more as social media evolves they will expect to get support using the channel that the customer prefers and feels most comfortable using.

ROI 198

ROI Microblogging StumbleUpon Digg 198

Hootsuite

MAY 3, 2023

Like most search engines and social networks, YouTube uses a variety of elements to determine the placement of your video in search results. Cost-effective: YouTube SEO doesn’t cost much. If you’re a content creator or even just a YouTube hobbyist, you probably want more people to watch your videos.

SEO 111

SEO YouTube Embedding Hashtag 111

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Buffer Social

MAY 18, 2017

Continually measuring your ROI and social analytics. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort.

Instagram 111

Instagram Twitter Facebook CPA 111

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. As a result, engagement goes up as the page appears very active.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 17, 2010

Social Media isn’t only Social Networks. This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Do the same thing for your social networks, and your other interactions. It makes your client feel special.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. If we allow ourselves to continue without correcting the problem, sooner or later that internal conflict will undermine our efforts and we will be forced to compensate. Moral of the story: We need to be true to what we know to be right.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 19, 2008

but I was an early adopter of social networks from when I first opened my 3.5″ On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour hour (after a flat rate of $9.95

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My tech-friends seem to be mostly agnostic liberals, and my views – though wonderful once you hear them in detail – would cost me a solid fourth at least of my current followers. I read this article about microblogging [link] , and although it has not made a fan out of me, it has opened my eyes to its wonders.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions. Heck, the real question you probably had was “why does everything cost so much money?

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? Dave : Well, it’s hard to say!

Marketing 103

Marketing Film StumbleUpon MySpace 103

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing SEO StumbleUpon Reputation 144

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? I explained multiple times that I did, in fact, donate coverage and advertising space to good causes but that I did not feel a large corporate-backed, co-branded initiative of this kind was truly not for profit.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. High costs don’t always translate to better quality. Finally, I haven’t tried it yet, but Viralheat sounds promising , especially for the cost. There’s a LOT of bad information out there.

How To 240

How To Marketing SEO Training 240

Techipedia: Tamar Weinberg

JULY 2, 2010

Facebook is not just a social network anymore; it is a society. Having a simple, yet totally functional design, is a reason why I have could say that Facebook is my winner among all social networks of its kind. The first image is free, but each gift thereafter costs $1. Now, I’m networking with bloggers.

Facebook 111

Facebook Web 2.0 MySpace API 111

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145