Trending Sources

6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal , a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70.

Cost 49

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.

Cost 56

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. And that means avoiding these common mobile-related mistakes.

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. T-Mobile proposed another way.

Mobile Technology and Your Small Business

Ari Herzog

Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. Is your small business taking advantage of mobile technology?

Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go.

Mobile 100

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK.

Cost 36

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts?

The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. How long will mobile ubiquity take? mobile. mobile app. mobile data.

Government’s Mobile Nightmare

Geoff Livingston

The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device.

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. It's an area that is costing brands huge revenue. The argument against mobile-first. Mobile continues to grow in marketshare. Mobile devices could be even more influential.

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth.

Six Tips to Go Mobile without Going Broke

Spin Sucks

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . Cost: Free . Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google. Your site has to be optimized for mobile viewing. Cost: Free.

Should Advertising Cost Less?

Twist Image

Shouldn''t the cost of advertising go down? As you get better at it, as your testing and learning, you are able to lower your cost per acquisition and get laser-focused on what works and how to optimize it. From the article: "We continue to drive marketing effectiveness and productivity through an optimized media mix with more digital, mobile, search and social presence, improved message clarity and greater non-advertising marketing efficiency.

Cost 13

71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. photo: Wikipedia Commons.

6 mobile app trends to watch in 2017

Socialmedia.biz

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools.

T-Mobile G2: My New Mobile Obsession

Ari Herzog

My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Asking people around my town what they thought of T-Mobile, their responses were generally favorable. It’s funny what 12 months does to a person.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours.

Team 67

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66

Cost 32

Five Forms of Mobile Media

Geoff Livingston

Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. Long live the mobile page view. Image by Paul Swansen.

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. It costs the customer nothing but a few seconds of time and can give your promotion a boost. Mobile

The Cost of a Tribe

Akamai Marketing

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet.

Top Mobile Tech Trends For 2017

The Realtime Report

Top Mobile Tech Trends For 2017 By Andrew Gazdecki. The year 2017 will be a one of massive growth for the mobile market. Just about every business now has the capability to develop mobile apps to serve their needs. Small businesses have been slow to adopt mobile apps.

Building the Bambu Mobile App in React Native

Sprout Social

Early solutions tried to bring web resources to mobile, but never had the experience users expected. Then in 2015, Facebook released a variant of its popular React library on mobile called React Native. So when our mobile team here at Sprout started work on the mobile app for our employee advocacy product Bambu , we chose to build it in React Native. When deciding if we were going to build Bambu Mobile in React Native, our mobile team had some tough decisions to make.

Facebook Audience Network Updates Coming

SocialTimes Facebook

The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. The price of data plans are being built into the family cost structure (according to the MediaPost article). It wasn't too long ago that mobile carriers didn't care about data. Mobile networks vs. wi-fi.

On Making Your Own Cost Efficient Business WordPress Websites

Bill Hartzer

Years ago, that statement may have been true…but in recent years technology has advanced to the point that you can now setup your website with very little start-up costs and in about 30 minutes time. Now the average cost of web hosting is just under $10 a month. By Dean Chester.

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

Advertisers using this objective to retarget their website visitors on mobile and desktop receive, on average, 2.5 With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective.

Are Mobile Apps The Future Of Online Marketing?

Small Business Mavericks

Many businesses are now finding that mobile apps are filling a missing link between the online world and their bricks and mortar businesses. There are tens of thousands of mobile apps available, the majority of them free. There are hundreds, if not thousands, of skilled people who can create mobile apps. When it comes to cost, in many cases, a developer will use an existing app that is quickly and simply modified for your needs.

Why Online Banking on Mobiles Will Soar

Idaconcpts

This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site.

Cool Social Tools: PwrdBy

SocialFish

We’re all trying to figure out how to go mobile. PwrdBy has developed a mobile application platform built specifically for the nonprofit community. Cool Social Tools Mobile Nimble Nonprofit

Tools 102

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Mobile ad revenue represented 89 percent of total ad revenue. The company said mobile MAUs represented 82 percent of total MAUs. 80 percent of them are on mobile. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed.

Create a Positive Website Customer Experience

Spin Sucks

Create a Mobile Customer Experience Given the hustle and bustle of our increasingly modernized world, many people choose to delve into their web needs on portable devices rather than desktop computers.

Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. About Us What’s a Maverick?

CPA: A Viable Alternative to CPC

Idaconcpts

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels.

CPA 18

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone.

SMS 129

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. What does Facebook Live mean for the future of video advertising?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Facebook = mobile. Half of all mobile web traffic in the U.K. Non-mobile users spend an average of just three minutes per month on the site, and 30% of users who make a public post never make another one. Mobile Marketing Statistics and Facts.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

And Facebook released pricing details for Workplace, saying that after a three-month free trial period, the per-user cost is $3 for organizations with up to 1,000 monthly active users, $2 for those with between 1,001 and 10,000 MAUs and $1 for those with 10,001 or more.