Sprout Social
MARCH 18, 2020
Developing a test with statistical significance requires a large enough sample size (for example, testing a variable using 100 messages rather than 10) and a clear control. Sample 5-step social media test. This will be an A/B test where I compare image-based posts vs. metadata posts. A/B testing. Execute the test.
Buzz Marketing for Technology
OCTOBER 19, 2016
“When you cut interest rates—whether it’s to increase spending or borrowing, or boost investment in equities or consumer confidence … whatever—you’ve got to wait a few months to randomly sample retailers and check in with banks, these types of things, to see how credit books have grown. And that means that your response to things are slow.
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Hootsuite
FEBRUARY 17, 2022
Pinterest has made a sample spreadsheet available here. For example, you can generate Rich Pins, which use the metadata on your site to create standalone pins primed for discoverablity in search. Then, Pinterest will analyze your site’s metadata to make sure it syncs properly. You also need to host your data somewhere.
Hootsuite
APRIL 13, 2020
Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would any other video. Audio specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate. Recommended specs: MP4 or MOV, H.264
Net-Savvy Executive
JUNE 8, 2012
The challenge is that the new media sources generate a lot more content, so you need to sample the data or automate the process to keep up. Finally, most content sources include hidden metadata, such as topic tags and author information, that adds context and clues for analysis.
Audiense
MARCH 28, 2018
Doing this is challenging, certainly if you are to attempt it manually, with limited samples, or using a listening tool that’s meant for top-line volumetrics. But Audiense simplifies much of this process, visualizing the user network and providing many ways-in to understand the people who are driving a certain conversation.
Ignite Social Media
APRIL 27, 2022
Incidentally, measuring Beertok TikTok Intelligence reveals the metadata, such as video format and hashtag videos. Videos in a Stitch style are a format popular on social media where it involves sampling the beginning of someone’s video. Then editing one’s own video to the original one.
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