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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Absolute CPM. Why Aren’t CPMs Going Up?

CPM 200
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Click To Tweet The report doesn’t give a rationale for the $5 CPM.

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Strategically Target Countries for Quality Leads with Meta Ads

Jon Loomer

The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. Of course, this is imperfect since it relies on your data and the CPM costs may vary depending on objective and other factors. But I still find this valuable.

CPM 183
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Results: Identical Ad Sets, a Split Test, and Chaos

Jon Loomer

Once I started to consider the contributions of randomness, it made me question every test we run that’s based on reasonably small sample sizes. And, let’s be honest, advertisers make big decisions on small sample sizes all the time. The focus in this case would first be on CPM, which would impact Reach and Impressions.

CPM 174
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat). They offer 2 products: Heartbeat and MAP. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

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Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes

Jon Loomer

The difference in CPM isn’t significant, but there is a difference. The difference in CPM between Advantage+ Audience and Detailed Targeting was $.89. It doesn’t mean that a lower CPM will lead to more results, but we should bookmark this metric for later. This, of course, could have an impact on overall performance.

CPM 179