UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. Your tagged URL for the first ad creative will look something like this: [link].

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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Custom URLs for Google Plus.

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Facebook Page – get your own Facebook URL name

Laurel Papworth

You can also add URL names for Applications, not just Pages. You must have at least 100 fans, I believe, to score your own URL. Facebook Page – get your own Facebook URL name is a post from: Laurel Papworth- Social Network Strategy. Community Pages. (40).

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

Can Communities Serve As Perfect Add-On For Your Blog?

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. There are several community building tools for blog promotion. You can add a forum area to your blog community to know your readers mind.

LinkedIn Tip - “Hey, Baby. What's Your URL?”

Almost Savvy

What’s Your URL?&# Each LinkedIn profile is given a default URL, which is a combination of the LinkedIn domain and a bunch of numbers.? Click on “Edit&# to change the URL to include your name. Those with a common name may find that their desired LinkedIn URL is already taken by another member of the same name. Now that you are the proud owner of a customized LinkedIn URL, use it for personal branding purposes.

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Four Tools to Help Build Your Social Community

Waxing UnLyrical

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. All for one and one for all.

Building Your Community On Social Media

Social Media Network Marketing

Building Your Community On Social Media I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More!

Counting “Real” Likes on any URL – Evaluating the Salt Lake City vs. Fresno Campaign

Stay N' Alive

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. 1 million dollars donated to the Food Bank of the community with the most “likes&#.

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What Is Your Blog’s URL Structure?

ProBlogger

Earlier today I had conversations with two bloggers about URL structures on their WordPress blogs, and I thought it might make an interesting community discussion. What is your blog’s URL structure? For starters, I wanted words in the URLs because it was good for search engine optimization, and because word-heavy URLs tends to make more sense for readers when they’re looking at them—more sense, anyway, than the WordPress default, which is just numbers.

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10 Ways Strengthen Your Twitter Community with Commun.it

Kikolani

Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog.

Different Roles In The Community - Social Media

Social Media Network Marketing

Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! When we handle a set of Audience on Facebook, Twitter, TSU, LinkedIn and other Platforms it is important to understand them.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. The future of Google+ Communities.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with.

Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Context and Community: the 2 Cs That Can Make Social Scoring Work is a post from: Waxing UnLyrical.

Counting "Real" Likes on any URL - Evaluating the Salt Lake City vs. Fresno Campaign

Stay N' Alive

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. 1 million dollars donated to the Food Bank of the community with the most "likes".

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

In it, they highlight some of the ways in which Pinterest defied best practices when they first started – they didn't include any leaderboards, they didn't highlight the most popular pinners, they used an infinite scroll layout instead of pushing for more clicks and pageviews, and most interesting to me, their first community members weren't "influencers" with high Klout scores. They were role models who would care for the community as if it were their own. "In

Is That DM Link Safe?

Socialized

With Twitter’s 140-character limit, which generally forces shortened URLs, it is impossible to tell at a glance if a link is safe. Unless you use a URL lengthener, an application that restores the original link based on a shortened link from bit.ly, is.gd, tinyurl, etc. I installed the Long URL Please plug-in and now when I open a DM, original, not shortened, links are visible. Expo, and with Long URL Please could see that the link had the right domain, web2expo.com.

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A Community of Practice Is More Than a Website

Social Media Strategery

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

Community Discussion: Guest Post Pitching Strategies

ProBlogger

Writing “I really enjoy reading your blog [link] – I know our URL! The post Community Discussion: Guest Post Pitching Strategies appeared first on ProBlogger. Community Discussion

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. There was a website URL so I went to the site where I learned all about little Megan (who, coincidentally, lives just a few miles from me).

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

Is Community Leadership Better Value Than SEO?

Small Business Mavericks

That’s means that 70% traffic is flowing around the web from social media, bookmarks, advertising, links and because users directly type urls into browsers. In doing so, rather than broadcasting your content, you have the perfect opportunity to become a community leader within your niche. Often, it is going to be more niche related areas such as forums and the blog community. Across the web, search engines deliver around 30% of all traffic.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. In the screenshot above, control is shifted to everyone and empowers your community members.

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Facebook Messenger 101: Get Started Guide for Business [download now]

Pam Moore

How to find your new Messenger custom URL and Code to promote your new Messenger communication options. Are you ready to gain an unfair competitive advantage on Facebook?

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience for your customers while remaining a part of the global brand community.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or a subsite. Short URLs. A recent report from Radium One shed some light on the concept of “Dark Social”.

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Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ). UNRELATED SIDE NOTE Right after I published this post I noticed a mistake with the URL, so I immediately re-published with a different URL.

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or sub site. Short URLs. A recent report from Radium One shed some light on the concept of “Dark Social”.

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How to Build Community for Niche Site Success

ProBlogger

But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. The network creates community. Building a community of support.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters.

Resources for Small Staff Associations

SocialFish

XML Site-maps.com is free but only generates a list of your site’s urls. Cool Social Tools Featured From the Trenches Implementation Nimble Nonprofit Open CommunityThis post originally appeared on Mizz Information. ————-.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels

Ignite Social Media

The new layout includes customizable sections in the middle column, new templates for different business types with various tab options, and an easier way to see and share the unique URL for each tab.

12 Ways to Make a Twitter Chat More Enjoyable and Efficient

Waxing UnLyrical

If you’re planning to share specific URLs during the chat, shorten them ahead of time using a shortening service, so that they don’t take up the entire 140 characters. If your chat focuses on a specific topic, try to get questions in from the community ahead of time.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

URL and add a + sign to it. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

When Networking Falls Short, Your [Lack of] Success Will Follow

Techipedia: Tamar Weinberg

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. On Techipedia, I reply to just about every comment on my blog, and I have some very powerful relationships with some of the members in my community as a result.

11 Big Myths About Social Media and Content Marketing

Convince & Convert

Tracking URLs, visibility into your purchase funnel, unified customer databases. Content Marketing social media strategy addvocate community management Compendium content marketing email marketing pew internet Social Media Marketing social media measurement social media metrics