Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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Education Examples UGC Content 174

Pixlee

MAY 17, 2021

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

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UGC Authentication Brands Review 52

Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat.

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UGC Authentication Patterns Communities 54

Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? That image features one of your products. While they probably featured your brand because they’re a fan, it’s required that you ask permission before repurposing on your brand’s channels. Do the ones they choose to feature make you want to pack your bags and never come back? Break it down!

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UGC Content Library Authentication 112

Pixlee

SEPTEMBER 27, 2018

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. Extracting the most value from UGC means putting these hunches to the test. Great content requires permission.

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UGC How To Hashtag Curation 72

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. Part of its meteoric rise can only be attributed to its commitment to continually advancing the platform, offering new features left and right at a nearly break-neck speed. “Restrict” Accounts & Other Moderation Features. Action Buttons.

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Features Instagram Hashtag Social Media Management 124

Sprout Social

OCTOBER 24, 2019

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. What better way to show off what your best product can do?

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UGC Loyalty Brands Curation 56

Pixlee

AUGUST 23, 2021

For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. . How Does Instagram Checkout Work?

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Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. . How Does Instagram Checkout Work?

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Features Brands UGC Loyalty 52

Social Media Strategies Summit

APRIL 11, 2024

Don’t Forget UGC Finally, as you explore ways to up your e-commerce social media marketing game in 2024, remember to prioritize authenticity when producing posts to distribute on social platforms. Featured image by freepik. Seeing real-life football players interact with the video game is inspirational. Source: twitch.tv

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Social Media Tips Marketing UGC 226

Ignite Social Media

NOVEMBER 20, 2019

Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. And finally, while these aren’t new for 2020, be sure to take a look at your approach to online customer service, influencer marketing, and gathering UGC, as we see these as continuing to be of vital importance in the new year.

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Social Networking Features UGC Instagram 110

Ignite Social Media

SEPTEMBER 18, 2023

TikTok video editing features many great features, like voiceover, filters, and greenscreen, that can help you make videos without showing someone’s face. TikTok is a very creative platform, so you can use many options and video styles when you don’t have someone to feature. How Do I Know if My Audience is on TikTok?

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Brands Content UGC How To 110

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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UGC Content HootSuite Authentication 145

Pixlee

DECEMBER 4, 2018

HYLETE chose to use Pixlee’s Text Ratings and Reviews feature to create a streamlined experience for their customers while meeting high growth goals. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. The post Product ratings and UGC both work, but can they work together?

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UGC Bazaarvoice Products Retail 48

Keyhole.co

MARCH 24, 2024

Airbnb’s Instagram features high-quality pictures of beautiful homes that would make anybody want to pack their bag and experience Airbnb’s rentals. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

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Communities Social Media Strategy UGC 59

Keyhole.co

MAY 25, 2023

With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Fear not, for we have compiled a list of 10 Instagram features that will make your life easier. Using these features, you can enhance your content, communication, and privacy on the platform.

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Features Instagram Geotagging Hashtag 52

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 123

Webbiquity SMM

JANUARY 28, 2020

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Also, if your social media hub includes UGC, people are more likely to engage with it because that content is more relatable to them. It works great with digital signage for similar reasons.

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Social Media UGC Aggregator Eventful 168

Pam Moore

MAY 7, 2023

The platform even boasts features like an advanced matchmaking algorithm and pre-vetted influencers which save agencies and clients both time and resources that can be allocated to other aspects of their marketing strategies and execution. This feature alone is very helpful for small businesses with tight budgets.

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Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

The platform even boasts features like an advanced matchmaking algorithm and pre-vetted influencers which save agencies and clients both time and resources that can be allocated to other aspects of their marketing strategies and execution. This feature alone is very helpful for small businesses with tight budgets.

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Small Business Review Influencer Collaboration 147

Social Media Strategies Summit

JANUARY 5, 2022

Experiment with Instagram’s Various Features. Over the years, the platform has rolled out many features and content formats you can leverage. However, if you’re looking for more advanced features, you can use video editing software solutions. They help small businesses feature top-performing content or important resources.

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Small Business Instagram Platform How To 204

agora pulse

DECEMBER 6, 2018

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories. Create Story Highlights Featuring UGC.

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UGC Social Media Content Notification 122

Pixlee

NOVEMBER 10, 2020

The best way to break through your audience’s content fatigue and aversion to sales-y marketing is to feature user-generated content in your emails. Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. On average, Pixlee users see a 2.9%

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UGC Content Curation Apparel 98

Ignite Social Media

FEBRUARY 9, 2022

Taco Bell Loves UGC. The brand leverages user generated content (UGC), all while including a diverse mix of original content. Glossier Embraces UGC & BTS. They also spotlight their customers often, with a large majority of their TikTok content coming in the form of UGC. Followers: 1.5M. that_blonde_grille ?

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Brands UGC Authentication Comparison 120

Pixlee

OCTOBER 20, 2021

Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day. Sharing UGC Today. 84% of consumers say they trust peer recommendations above all other sources of advertising, it’s no wonder that 87% of brands use UGC for authentic (and free) content.

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UGC Social Media Content Newsletter 78

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. It requires greater efforts and expenditures on tactics such as adding unique features, “white glove” service, advertising, sales outreach, and discounting. Key Takeaways.

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comScore Marketing Case Study Review 299

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. Let’s dive in.

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Strategy Brands UGC Marketing 122

Pixlee

JULY 11, 2019

Luckily, Instagram rolled out an exciting feature that will help to solve this problem. The feature aims at making it easier for brands to sell their products directly from the social media platform. The Shoppable Feature. Brands who use this feature are trading convenience for their own branded experience.

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Features Brands UGC ROI 58

Pixlee

AUGUST 23, 2018

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Every store department featured curated content from Pixlee and ComQi’s EnGage CMS ensured all of it was distributed accurately based upon their data attributes.

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Retail UGC Apparel Social Media 41

agora pulse

FEBRUARY 13, 2020

Stories have built-in features to help increase engagement with your audience , so use them often. Take a look at how the home furnishing brand The Havenly used survey buttons to engage their audience: GAP regularly features shoppable products in its Instagram Stories. Share UGC to Stories . Author Emily A. Here’s how: .

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Instagram UGC Chemicals Fashion 125

Pixlee

JULY 28, 2021

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.

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UGC Brands Content Authentication 98

Pixlee

APRIL 28, 2021

This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. To help you with your next campaign, let’s look at five UGC campaigns and see what we can learn from them. Your next UGC campaign awaits!

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Campaign UGC Content Sports 97

Waxing UnLyrical

JULY 11, 2019

At a minimum, your website should feature a clear version of your logo, your selected fonts, your preferred content layout, your main color scheme, and your selected frame shapes (e.g. Mix internal images with UGC. triangles, rounded squares, ovals — you may not have any, but some do).

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Company Brands UGC How To 210

Buffer Social

JUNE 6, 2022

trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. ” and “Consumers find UGC 9.8x People trust people.”

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UGC Content Case Study Influencer 71

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns.

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UGC Brands Content How To 89

agora pulse

DECEMBER 11, 2020

Get More Mileage Out of UGC. Whether you run influencer campaigns on Instagram or you have tons of loyal fans on Facebook, there’s a good chance your brand collects—and reshares— user-generated content (UGC). But why stop with sharing your best UGC on your social channels? Example of user-generated content.

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Campaign Social Media UGC Marketing 150

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

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UGC Instagram Content How To 90