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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. What better way to show off what your best product can do?

UGC 55
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty. However, if you want your audience to fall in love with your brand (and choose it over your competitors), you must do your best to incorporate UGC into your feed.

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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. . How Does Instagram Checkout Work?

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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. . How Does Instagram Checkout Work?

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
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7 Top B2B Social Media Trends

Oktopost

Community building Online communities are a powerful way to build sustainable brand loyalty and trust, so it’s worth looking into this trend if you aren’t leveraging it already. It offers features like Groups or Pages, facilitating the creation of dedicated spaces for B2B communities to share insights, discuss industry trends, and connect.

B2B 117