Sprout Social

JULY 17, 2023

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration.

Social CRM 98

Social CRM Microsoft Collaboration Software 98

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Social CRM: What Is It? How Does Social CRM Differ from Traditional CRM?

Social CRM 98

Social CRM B2B How To Patterns 98

Dave Fleet

JANUARY 9, 2012

Game-Based Marketing. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set). The Book of Lost Things.

Social CRM 304

Social CRM Flickr Review ROI 304

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money.

Tools 210

Tools Marketing Nielsen Social CRM 210

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. Google Review Count: 175.

Tools 212

Tools Samples Sample Marketing 212

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

SEPTEMBER 10, 2019

Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence. Category: Email Marketing Tools. Category: Social Media Monitoring Tools. FollowUpThen.

Company 38

Company Twitter Content Marketing 38

Koka Sexton

JULY 2, 2012

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. This information is useful in applying targeted marketing campaigns. Assist in lead follow up.

Social CRM 85

Social CRM Software System Marketing 85

Dave Fleet

JULY 18, 2011

People who are pressed for time and just want to get the answer with no frills may prefer quick step-by-step how-tos, for example, while others look for more social interaction and conversation. You’ll have seasonality; you’ll have spikes driven by announcements and launches; you’ll have marketing promotions.

Tips 353

Tips Social CRM Knowledge Base Reputation 353

Waxing UnLyrical

MAY 7, 2014

Don’t Ignore Distribution in Your Content Marketing. The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Frank Strong shares his ideas.

Social CRM 200

Social CRM B2B Conference Consultant 200

Mindjumpers

NOVEMBER 11, 2010

Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. Best Social CRM: Saatchi & Saatchi Los Angeles. Best Use of Alternative Tool(s): e-dologic Publicis IL. Best Writing: Wieden+Kennedy.

SMS 227

SMS Social CRM Technorati Eventful 227

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. And one of the most reliable social media apps for doing so is WhatsApp. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

Software 68

Software Marketing Travel Campaign 68

Direct Marketing Observations

MARCH 12, 2010

6) Jeremiah Owyang, from the Altimeter Group put out a nice report on 18 Use Cases for Social CRM that’s worth a read for those of you playing in the social CRM space. It’s a good start. 7) Amplicate collects similar opinions in one place; making them more likely to be found by people and companies.

Sites 182

Sites Social Media Social CRM Proposal 182

agora pulse

FEBRUARY 1, 2017

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.

Social CRM 60

Social CRM Avatar Groups Groups 60

Mindjumpers

OCTOBER 27, 2010

All marketing and communication professionals have been welcome to submit their work. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Social CRM. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota.

Social Media 193

Social Media SMS Social CRM Technorati 193

Ignite Social Media

SEPTEMBER 26, 2016

That’s great to have, but when a brand is looking to connect with their customers on a social level, those things aren’t always helpful. In order to connect with customers further, organizations look to Social CRM.

Social CRM 60

Social CRM Tools API Notification 60

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 210

Social Media Tools Strategy Tips 210

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI.

Social Media 241

Social Media Hotels Retail Airlines 241

Mindjumpers

MAY 6, 2011

The Best in Social Media Marketing were awarded in second edition of The Bees Awards on May 3 at San Francisco with a lot of grandeur. Best Use of Alternative Tools (Nominees): 180 LA (US): Best Social CRM: LBi London (UK). Best Marketing Within Social Games (Nominees): Grape (Russia).

Social Media 188

Social Media Social CRM Project Film 188

Mindjumpers

APRIL 28, 2011

At the show, some of the best examples of international social media marketing will be presented and awarded. The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. Best Social CRM. Best Marketing Within Social Games. Best Student Work.

SMS 170

SMS Social CRM Reputation Campaign 170

Akamai Marketing

DECEMBER 22, 2011

I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. But 2012 will see some changes in this area and as a marketer, its none too soon.

Social Media 217

Social Media Trends Smart Phone ROI 217

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Firebelly

NOVEMBER 21, 2011

The Cure to Common Social Media Distractions. By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. But one of the biggest issues that comes along with social media are the distractions – those things that take your focus off of your social media goals.

Social Media 168

Social Media Case Study Social CRM Study 168

Social Email Marketing

JULY 28, 2010

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Social CRM 86

Social CRM 86

agora pulse

OCTOBER 26, 2020

Not one social media app works best for every organization. Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media scheduling tool for your team. The Top 10 Social Media Management Tools.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. In terms of its features, it has what you’d expect from an all-in-one social media management tool: Publishing and scheduling. Social CRM tool.

Social Media 217

Social Media Tools Marketing Collaboration 217

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Social Email Marketing

OCTOBER 18, 2010

Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not.

Social Media 75

Social Media Social CRM Social Bookmarking ROI 75

Convince & Convert

APRIL 13, 2013

Jay is the founder of [link] and host of the Social Pros podcast. How Social Media and Smartphones Breed a Petri Dish of Negativity is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Social Media 147

Social Media Airlines Social CRM Avatar 147

agora pulse

JUNE 22, 2020

Instead, a social media dashboard is a must for saving time, collaborating with teams, and tracking results. But with so many social media management tools on the market, how do you choose the best app for your company or agency? A Quick Look at Social Media Dashboard Basics. But why stop with a social media inbox?

Features 147

Features Social Media Social CRM Social Media Management 147

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.

Social Media 143

Social Media Tools Marketing Analytics 143

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.

Jive 146

Jive Lithium Social CRM Yammer 146

Firebelly

JANUARY 10, 2011

Social Media Marketing: Facebook + Twitter Aren’t Enough. By Rand Fishkin The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. It is even more than the tool to build the community around your business.

Social Media 135

Social Media Social CRM Applications Twitter 135

The Realtime Report

DECEMBER 10, 2012

Looking at the results reveals some major pointers for social CRM: Listen for your brand’s name – with or without the @ symbol. The study looked at how long it took each brand to respond and the percent of total tweets that received a reply.

Brands 193

Brands Twitter Study Social CRM 193

Convince & Convert

NOVEMBER 22, 2010

. “As far as we know, we’re the first quick-service restaurant to combine the location-based tech with tangible rewards,&# said Brad Haley, Executive Vice President of Marketing (in the AdAge coverage). I Prefer My Marketing (and my eggs) Over Easy. Secondly, why is being first even remotely worth trumpeting?

Loyalty 123

Loyalty Social CRM Foursquare Case Study 123

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. What’s your social media policy? What are your goals of social media? Social media is about real engagement and truly connecting with people. In this case, you need to give them reason to promote your brand.

Findability 201

Findability Domain Name Policies Social CRM 201