Do I Really Need a Social CRM for My Business?
FEBRUARY 1, 2017
To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. A social CRM strategy puts the customer at the forefront. . If you have a social customer relationship management strategy then you’ll also have a process to implement it, right?