Do I Really Need a Social CRM for My Business?

agora pulse

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. A social CRM strategy puts the customer at the forefront. . If you have a social customer relationship management strategy then you’ll also have a process to implement it, right?

Is Social CRM the key to growing membership?

SocialFish

We’re working with Avectra on an ambitious project about Social CRM for Associations ; we’ll be having several conversations about the topic, on both of our blogs, in person with any interested association execs ( contact us if you’d like to participate and we’ll send details), and at ASAE’s Annual Meeting in St Louis in August. We’ve also written a white paper on Social CRM for Associations, which is out very soon.

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White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Social CRM refers to both a business strategy for managing customer relationships in the age of social media and also the evolving technology that helps organizations do this. Social profile mapping.

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Social CRM. Does adding Twitter to your CRM process make it more social? Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. ALL CRM IS SOCIAL. Because customer relationship management, automated or not, is social.

Social CRM with Google contacts and Rainmaker

Laurel Papworth

What is Social CRM? Well, imagine looking up a client’s contact details in your current customer relationship management system (CRM) to give ‘em a call and your contact rolodex tells you their social information: that they are on holiday in a warm location, that they are annoyed and in a bad mood with their boss and/or team and that they are leaving the company when they get back home from Vanuatu. Rainmaker: Social CRM for Google Apps.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint. Steve Farnsworth, Jolt Social Media. Are you using a social CRM?

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts.

Permission is the Enemy of Speed

Convince & Convert

This week I’ve been writing about speed and response expectations for business on the social Web. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. How do you become uber responsive to your customers on the social Web? Ultimately, speed wins.

4 Strategies for Improving Social Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Predictive Modeling of Social Activity.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

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Are We Making Our Fans Work Too Hard?

Convince & Convert

Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. The future of marketing is to decentralize and be part of platforms and communities that your customers prefer, not insisting that they meet you on your field, and play by your rules. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app.

Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

Sort of like the old Enterprise software but all in a browser (not client/server solutions) and lots of social stuff wrapped around it. I had a look at the speakers and subjects – some people will be put off by the nature of the technical streams but the Business and Voice of the Customer Streams look intriguing: Why you need to be more social! Social Computing” is popping up everywhere. Any social media stuff we should know about? Interesting.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach?

10 Best Social Media Management Tools

agora pulse

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget.

Cops harass 5-year old for late library books, news bloopers and IKEA sleepover – oh my

Jeff Esposito

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees.

Weekly Roundup: Problem Solving

Waxing UnLyrical

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know.

How to Build a More Engaged Audience by Using a Social Media CRM

agora pulse

So, how can you optimize your customer relationship management (CRM) strategy and cultivate a community around your brand? Find out how to build an engaged audience with the help of a social media CRM. As a social media manager , you’re always aiming to publish posts that prompt comments and likes. Aside from Facebook’s “Top Fan” designation, social media platforms don’t offer tools for tracking individual followers. Segment favorite community members.

Why You Should Tweet During a Crisis

Dave Fleet

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers. Companies need to think about who posts the information, not just what is posted – a trusted community manager may be better than an executive or an anonymous company account.

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. The ability to find and add influencers, as well as enable them to publish content for your brand within Pixlee’s Social CRM tool already provides tremendous value for many brands. This data can be found in your Social CRM in a table view for all of your influencers, you can view the data for each influencer by clicking on their name, or download the data.

Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Tags: social media monitoring Marketwire monitoring Sysomos

Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers. What is The Socialized Business Podcast? An occasional interview with a corporate social media strategist.

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. This week’s #SproutChat will focus on Sprout Social’s CRM features.

Is Your Twitter Addiction Paying Off

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Twitter Addiction Paying Off June 17th, 2010 |Written By: Jay Baer | View Comments Tweet Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich.

Social Media Is CRM

Social Media Network Marketing

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand.

24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement.

2011 Q1 Review: SocialFish clients and work

SocialFish

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. Association of Corporate Counsel –With our help, ACC has hired their new director of social media.

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7 Things to Look for When Shopping for Twitter Management Tools

agora pulse

Our survey of community managers all over the globe returned seven universal features you must look for. As a social media manager, you don’t have time to try out each one you hear about! Multiple social media managers might unknowingly schedule competing content for the same brand.

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How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

Even worse, the negative “social proof” of these comments will overshadow any brand awareness or call to action you tried to achieve in your ad. Sprout Social. Sprout Social does support Facebook Ad comments. If necessary, you can ban users from the social CRM, too.

10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Social can do both.

The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

The Best in Social Media Marketing were awarded in second edition of The Bees Awards on May 3 at San Francisco with a lot of grandeur. Best Use of Social Media Platform: AgênciaClick Isobar (Brazil). Best Use of Alternative Tools (Nominees): 180 LA (US): Best Social CRM: LBi London (UK). Best Marketing Within Social Games (Nominees): Grape (Russia). Best Social Media Marketing Theory (Nominees): Francois Gossieaux (US). Tweet.

The Nominees For Best Social Media Work – The Bees Awards

Mindjumpers

Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Use of a Social Media Platform. Best Social CRM. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota. Toyota seems to be something of a hot social media client with 8 nominees in 7 categories.

Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget.

Seven truths about online influence

SocialFish

With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. It’s because my friends include many other people who have blogs and followers of their own, as well as people who aren’t much online at all but are engaged in the association community in real life. You must nurture your community before you need it. Debunking the hype Featured Open Community