Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

DECEMBER 13, 2011

It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. When I talk about focusing on BEING social, rather than focusing on DOING social media, this is what I mean. People First.

Airlines 167

Airlines Loyalty YouTube Social Media 167

Pixlee

MARCH 30, 2022

Trend #1: Social Media & Ecommerce Channels as a Power Couple. Social media is the number one source of brand discovery for 52% of this age group. Beauty, and FabFitFun came together to discuss the growth of social commerce, asserting that platform innovations enable ecommerce to be a shared, social experience.

Trends 75

Trends Retail UGC Authentication 75

Diva Marketing Blog

DECEMBER 22, 2013

The miracle of social media is its impact reaches beyond just one customer. My favorite act of couragous miracle making this season is from the Canadian airline Westjet that surprised passengers with presents that they wanted (not swag from the airline). That takes courage. . Video is well done and worth a watch. .

Social Media 67

Social Media Airlines Film Foursquare 67

Social Media Strategies Summit

MAY 10, 2019

Starbucks drives loyalty and customer experience through its mobile app. Consumers have a lot of options when it comes to getting a cup of coffee, so Starbucks has built its mobile app to support the customer experience and build loyalty. There is a loyalty rewards program built into the app, but the perks don’t stop there.

Brands 109

Brands Retail Marketing Mobile 109

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

JULY 4, 2012

As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Solve problems that earn fan loyalty. Her work has delivered positive impact for world-class brands like McDonald's, JCPenney, United Airlines, Radio Shack, Whole Foods and more.

Data 114

Data Airlines Class Loyalty 114

Convince & Convert

NOVEMBER 2, 2015

It is important to consider a few key things when evaluating customer loyalty strategies. Retailers need to communicate with their customers, make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them coming back for more. Loyalty is Key.

Retail 60

Retail Tips Loyalty Airlines 60

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Host Social Media Contests. not being present online causes you to lose meaningful connections.

Retail 52

Retail Trends UGC Mobile 52

Twist Image

OCTOBER 25, 2011

The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again! " What does security have to do with the airline? In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Rebekah Radice

OCTOBER 19, 2015

Speaking at Social Media Examiner’s #SMSS15 last week, I shared this easy tip. KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. That’s where True Social Metrics comes in.

Facebook 114

Facebook Marketing Airlines Metrics 114

Diva Marketing Blog

JANUARY 21, 2011

For today's Friday Fun, let's take a look as some slightly different, slightly off the wall marketing, customer loyalty ( sort of.maybe.we'll see ) campaigns and an in your face ad site. . Do the airline over-booked bump ! Question: what's the value of a "free"airline ticket and more time spent at the airport? Cha Cha Cha.

Airlines 68

Airlines Marketing Film Loyalty 68

Pixlee

DECEMBER 29, 2017

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. Speakers for the summit include executives from Marriott International, Google, and Finnair.

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. Phocuswright Conference : Hollywood, Florida (November 6-9 2017).

Travel 47

Travel Conference Tourism Hotels 47

Oktopost

SEPTEMBER 24, 2019

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. Today, most of the work related to establishing and maintaining a positive corporate reputation is happening online in general, and on social media, in particular.

Reputation 83

Reputation Press Release Airlines Construction 83

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Brands Hotels Loyalty 98

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 161

Klout Nielsen Influencer Social CRM 161

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. People might be willing to deal with automated systems on the phone but not on social media.

Twitter 99

Twitter Tips Notification Sentiment 99

Pixlee

FEBRUARY 9, 2017

For brands like these, loyalty runs deep and they usually can expect automatic adoption of products upon each new release. But when they first started out, competitors sued the founder Herb Kelleher in an effort to keep the airline from ever taking off. Get Social. Convert them right then and there, where it counts.

Brands 40

Brands Airlines How To Apple 40

Pixlee

APRIL 11, 2017

Branding is a daily commitment to building customer loyalty for the long term. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Struggling to form a comprehensive branding strategy, complete with user-generated content and social media contests?

Brands 42

Brands Hotels Travel Airlines 42

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Pixlee

APRIL 11, 2017

Branding is a daily commitment to building customer loyalty for the long term. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Struggling to form a comprehensive branding strategy, complete with user-generated content and social media contests?

Brands 40

Brands Hotels Travel Airlines 40

Sprout Social

AUGUST 22, 2023

Faced with higher customer expectations, dwindling customer loyalty and stiffer competition, executives need to place as much emphasis on investing in brand marketing as they do with its performance-based counterpart. In fact, 94% of business leaders believe social insights have a positive impact on increasing brand reputation and loyalty.

Brands 84

Brands Loyalty Airlines Marketing 84

Mindjumpers

AUGUST 9, 2012

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Sprout Social

JANUARY 25, 2023

For example, look at the airline industry. If they decide to raise prices or go on strike, it can create shockwaves throughout and likely impact every airline in the industry. Does loyalty play a role? Similarly, PESTELE factors essentially created what the airline industry is today.

Strategy 115

Strategy Airlines Brands Analysis 115

Convince & Convert

FEBRUARY 14, 2024

Enterprise brands like United Airlines and Cisco are getting on board with this, and formally training employees as social media creators while rolling out new corporate guidelines that support their efforts. It’s time to embrace the creativity of the people in your organization, and help them along the way.

Strategy 125

Strategy Brands Marketing Airlines 125

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts.

Data 52

Data Social Media Strategy CPC 52

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. Guest post by Alex Slichnyi.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers ?). Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Social Media Strategery

SEPTEMBER 18, 2011

But social media has forced some changes to the advertising industry, whether the old-school likes it or not. Your ad campaign isn’t successful because it had a million YouTube views – it’s successful because it’s led to increased sales or customer loyalty or some other actual business objective.

Advertising 111

Advertising Social Media Press Release Airlines 111

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Personally, I had a problem with an airline recently. If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales.

Social CRM 134

Social CRM Influencer Klout Social Media 134