Forbes Social Media
AUGUST 2, 2022
Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmediaThe carriers have learned that they need to respond before things go viral.
The Realtime Report
APRIL 17, 2014
Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. KLM – known for creativity in social media marketing – came in second, with 6,691. Does your preferred airline respond quickly on Twitter?
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The Realtime Report
MARCH 27, 2014
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. Social media will also play a major role in this shift.
Forbes Social Media
OCTOBER 11, 2021
Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia
Forbes Social Media
MARCH 17, 2021
On Wednesday evening a photo of President Biden's "climate czar" John Kerry circulated on social media after he was reportedly spotted going "maskless" on an American Airlines flight to Washington, D.C.
The Realtime Report
JANUARY 8, 2013
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. Related Stories Facebook Contest: Doritos Crowdsources Super Bowl Ads Mobile Video: 92% of Viewers Share Content Interactive Social Media: Add Your Favorite Tune of 2012.
Direct Marketing Observations
SEPTEMBER 28, 2011
There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. When social becomes the conduit for airline passengers who feel they have been wronged, social media becomes the vessel to take that message to the masses.
Social Media Today
SEPTEMBER 7, 2018
Facebook has updated its Travel Ads offering with a new airline specific addition to help target prospective passengers
Convince & Convert
APRIL 6, 2015
Tweetable Moments If you are afraid to fail, then don’t start on social. Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media.
Convince & Convert
MARCH 7, 2014
Greg Hounslow , Emerging Media Advisor at WestJet , joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there). » Social Pros Podcast Greg Hounslow, WestJet @greghounslow.
Devumi
APRIL 21, 2017
Social media has become an indispensable tool for brands to connect with their customers and the general public. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi. There are times, though, where companies fail to properly communicate on these platforms.
Forbes Social Media
APRIL 25, 2019
An incident on a Frontier Airlines flight highlights the issues What rights do you have on an airplane?
Sherrilynne Starkie
FEBRUARY 19, 2012
This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Measuring The ROI Of Social Media (viralblog.com). Social Media for Restaurants (coverboom.com).
Forbes Social Media
NOVEMBER 5, 2019
One of the world’s largest airlines has launched a new program designed to help nonprofits get their missions off the ground – literally
Josh S Peters
OCTOBER 4, 2011
I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go. Social Media. Customer Service Uncategorized Phones Social Media United United AirlinesThere is no one at the other end of that phone.
Mindjumpers
FEBRUARY 2, 2011
Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. The presentation gave great insight into social media and what to think about when dealing with this – to inspiration for both small and larger organizations. Social media requires people and time.
Visually SM
SEPTEMBER 17, 2015
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles.
Oktopost
NOVEMBER 9, 2022
Social selling is not social media marketing. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.
Myrland Marketing
APRIL 18, 2017
Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. Every airline does it. We are the airlines, and we are in charge.
The Social Media Incubator
SEPTEMBER 24, 2013
your social media is open 24 hours. Customers who have bad experiences are more likely to tell their story on social media in order to express their dislike for how they were treated by a brand. Eventually, the airline issued an apology and the luggage was found. This is a great lesson on how not to handle a crisis through social media. There have also been great examples of brands revitalizing themselves through social media efforts.
The Realtime Report
FEBRUARY 13, 2014
Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Customers requested it — KLM’s 130 social media agents answer around 35,000 queries on Facebook and Twitter every week.
Proactive Report
DECEMBER 2, 2009
The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel. Tags: Online PR Social Media Strategy A case study about their 72 hour fare sale. That way you can track the results and the success of each activity. This sale was so successful that the traffic shut down the southwest.com site.
Akamai Marketing
OCTOBER 28, 2012
Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag.
Convince & Convert
NOVEMBER 4, 2018
The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. You can most effectively monitor conversations and stay aware of crises with a social media listening tool, but you can also monitor chatter by setting up keyword searches and Google Alerts. .
Ignite Social Media
JUNE 12, 2017
A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Not only are these incidents recorded, but they spread like wildfire throughout social media platforms, inciting public outcry which results in your brand being flooded with @mentions, comments, and Direct Messages.
Sprout Social
AUGUST 26, 2021
To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable.
agora pulse
DECEMBER 27, 2019
Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? And just like we sometimes need reminders about good etiquette at the dinner table, we may need reminders of the basic rules of etiquette in social media.
Convince & Convert
APRIL 13, 2013
Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. If nothing else, social media and always-on Internet access has made us all passive aggressive. Jay is the founder of [link] and host of the Social Pros podcast. photo from Bigstock.com.
Ignite Social Media
JUNE 1, 2016
Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So how do you incorporate live video streaming to your social strategy? Social Commerce Goes Viral.
Buffer Social
MARCH 19, 2020
Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. Social Media Marketing
Mindjumpers
AUGUST 9, 2012
On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success. Tweet.
Convince & Convert
FEBRUARY 5, 2013
These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. One of the companies doing that at the moment is Turkish Airlines. Click to read more » social media case studies fans united manchester united social media case study social media infographic social media measurement social media strategy turkish airlines
Ignite Social Media
AUGUST 10, 2017
When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. With all the drama surrounding airlines these days, we have to give it to Delta. We can imagine there was plenty of back and forth about how to respond from higher ups, but when time is of the essence on social media, you don’t have the luxury of second guessing for too long. Ah, August.
agora pulse
MAY 15, 2017
With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. Businesses who have never had a social media manager before are often stuck on how to properly evaluate the chops of the “gurus” and “trailblazers” who end up in their hiring inbox. ” First, did an applicant create posts according to a strategic social media calendar ?
Social Media Marketing
JANUARY 26, 2012
The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. The other airline that's going above and beyond in social media is Virgin America. What's your experience with regard to social media and travel?
Myrland Marketing
APRIL 18, 2017
Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. Every airline does it. We are the airlines, and we are in charge.
Idaconcpts
DECEMBER 12, 2012
No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. New Media Expo 2013.
Visually SM
SEPTEMBER 17, 2015
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles.
Webbiquity SMM
JANUARY 30, 2020
Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Boost Your Top-Performing Social Content.
Firebelly
NOVEMBER 15, 2012
Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? As their social presences grow (yippee – we hit a million fans!), Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI. Social media is easy for companies that produce soft drinks and TV shows.
Socialmedia.biz
FEBRUARY 24, 2019
In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.
Adam Cohen
MARCH 30, 2011
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Despite the maturity of social media practices, I still see lots of companies (some of them clients) still either waiting to get in the game or are in it with a heavy dose of skepticism. Can Social Media be Taught? (56).
The Realtime Report
JULY 22, 2014
How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media. The bad news: social media websites rank among the worst-performing companies researched by the ACSI.
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