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Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. KLM – known for creativity in social media marketing – came in second, with 6,691. Does your preferred airline respond quickly on Twitter?

Airlines 142
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Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport. Social Media Campaigns #planepitch airline in-flight social network social network Twitter Content Virgin Americ

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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. When social becomes the conduit for airline passengers who feel they have been wronged, social media becomes the vessel to take that message to the masses.

Airlines 125
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KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Customers requested it — KLM’s 130 social media agents answer around 35,000 queries on Facebook and Twitter every week.

Airlines 148
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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. The presentation gave great insight into social media and what to think about when dealing with this – to inspiration for both small and larger organizations. Social media requires people and time.

Airlines 188
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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Boost Your Top-Performing Social Content.

Brands 143
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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays by Roxanne Darling on July 1, 2008 Everyone knows the airlines are hurting.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. ” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Team 129
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Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! For once my social network let me down – I was off Twitter and therefore unaware of the Black Face incident! In the interest of completeness, below is what I rattled off to Maddie, in full about social networks and value systems.

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Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

Gatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. According to Gatwick spokesperson Zoë Baker, the new initiative is designed to “embrace social communities and enhance a passenger’s journey as they pass through the airport.” Gatwick’s summer campaign using Soundcloud is another example of a social media first for the airport.

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8 ways to deal with negative comments in online communities

Laurel Papworth

Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. Ignore the negative social media commenter. I’m not convinced that the social media equivalent of “any publicity is good publicity&# works, but it certainly makes you known.

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COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. Meanwhile, within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines’ stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million.

Cost 79
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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. Guest Post by Vasudha Veeranna.

Strategy 151
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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. 23% are taken to another social platform (thus further increasing engagement and brand loyalty).

Instagram 138
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10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

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Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010. Over 44% of Internet users are active in social media. No wonder that according to the recent Business.com’s 2009 Business Social Media Benchmarking Study, 83% of U.S.

Tourism 70
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The State of Social Media in Norway

Mindjumpers

Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Norway is one of the leading countries of social media usage.

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The New Business Traveler

Twist Image

If you have a smartphone, make sure to download the app for the airlines you fly with. Most of these airline apps allow you to not only be notified of flight delays and airline schedules, but they also allow you to check-in and receive your digital boarding pass. Being checked-in also means that you do not have to deal with lines at the airline counter (another massive frustration for travelers). airline app. online social network.

Travel 82
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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Social media is often seen as opinionated rants – certainly not impartial like trad media – yet can bring many channels into the conversation. This can be a enewsletter or their own TV station (airlines bring in sponsored podcasts and TV shows) or a magazine you can pick up at the front desk.

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You Need To Know: Social Media and Retail

Laurel Papworth

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. I have a lot of friends in Cairns”: which would be irrelevant except that, in social media terms, everybody knows everybody. Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot.

Retail 66
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Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

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One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Social Media

Metrics 203
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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management.

Review 89
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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

What happens when the consumer fights back against the advertiser (using social media channels)? I do like the “Downfall” parodies (Hitler throwing a tantie, a mashup from the movie Downfall) but these more amateur ones show the depth of disappointment in the Australian public towards our national airline. Lesson : An Influencer (person with a lot of followers) or Network Host (such as activist groups like GetUp!) click to see the secret anti ad.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Google have a great portfolio of web videos in general, but the most recent addition to their web video artillery is a great animation explaining their fiber optic broadband network. We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos.

Airlines 173
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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. Monetizing social networks.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. Are you surprised that social media websites ranked so low among the industries surveyed? Airlines 80.

Sites 141
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One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Social Media

Metrics 130
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Social TV: Fans Tweet to Choose Hawaii Five-O Ending

The Realtime Report

Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. But sharing on social networks has helped inspire viewers to view in realtime, so they can chat and share with their friends as the action unfolds onscreen. Social Media Campaigns CBS Hawaii Five-o live tweeting network television social TV television

Report 142
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Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. But moreover, in the age of social influence ranking systems such as Klout and Peer Index , I want to be current. I always blog about my social media actions as a way of 1) charting my own evolution; and 2) helping you discover something new. But now that you know the likes of Midwest Airlines and The Standard could be following you, do you care?

Airlines 120
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How to Get TikTok Famous: 6 Practical Tips

Hootsuite

The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. That might sound like a chore, but it’s helped the airline amass 1.3m

HootSuite 105
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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. How do you present an online financial company such as Paypal on social networks?

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Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Half of IT Decision Makers Use Social Media To Make Buying Decisions. How much does social media influence business technology buyers? million) use social media to make work-related IT decisions. Social Media Statistics business technology IT social media Tap tech

Buy 140
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better.

Airlines 161
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Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media. The bad news: social media websites rank among the worst-performing companies researched by the ACSI.

Report 138
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Three Things Twitter Needs to Thrive

Webbiquity SMM

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. First, it occupies a unique position among the leading social networks: Facebook is for family and friends, LinkedIn is for work, and Twitter is for news. Social Media Marketing Twitter how Twitter can grow Twitter enhancement ideas Twitter marketing

Twitter 142
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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

Because so many users were duped so quickly, an overwhelming surge in email traffic within government agencies and corporations slowed and crashed networks, resulting in $1.1 The lesson here is one that everyday computer users still fail to grasp: No matter how alluring the contents of an unfamiliar email attachment might be, they aren’t worth crashing your computer, your business’s networks and half of the government.

Report 81
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How Tools Measure Your Internet Life

Ari Herzog

Thanks to your participation in the comments, your choosing to link here from blogs and social networking channels, and web standard compliance in numerous areas, this site is ranked in the top 1% of those 1.2 Not too shabby, considering the majority of the top 100 include Northwest Airlines, CBS News, Skype, The Wall Street Journal, and other for-profit industry leaders and media conglomerates. Social Mention is the odd duck that caters to all.

Tools 130
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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

Because so many users were duped so quickly, an overwhelming surge in email traffic within government agencies and corporations slowed and crashed networks, resulting in $1.1 The lesson here is one that everyday computer users still fail to grasp: No matter how alluring the contents of an unfamiliar email attachment might be, they aren’t worth crashing your computer, your business’s networks and half of the government.

Report 76
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Social Media - Courageous Miracles

Diva Marketing Blog

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. The miracle of social media is its impact reaches beyond just one customer. I believe that as we learn how to use social media it will change how we conduct business.

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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? Find out which famous brands you should follow and what their social strategies are. Snark and sass are a big part of their social strategy and have contributed to their social success too! Denny’s is yet another fast food chain that’s great at social.

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Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? And just like we sometimes need reminders about good etiquette at the dinner table, we may need reminders of the basic rules of etiquette in social media.

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4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So how do you incorporate live video streaming to your social strategy? to leverage the potential of this particular social media platform.

Trends 94