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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …having more positive than negative sentiment from a social media monitoring tool. How do you define success with leveraging social media?

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Why brands need a social media monitoring strategy

Sprout Social

Monitoring helps you with your brand perception and sentiment. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. Jordan [link].

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How Visuals are Telling the NAIAS Story

Convince & Convert

Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Will positive sentiment outweigh neutral? Will other airliners make moves if more people start opting for United? We will have to wait and see.