Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads.

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it.

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Trending Sources

Social Media Gone Mobile

Mindjumpers

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Not sure about this talk of mobile yet?

Millennials On Mobile, Social Media [Report]

The Realtime Report

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. Mobile plays a significant role with this generation: 61% of millennials own smartphones.

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends.

Announcing Firebelly Labs: Optimization, Research & Digital PR

Firebelly

Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

Mobile – from Strategy to Implementation

SocialFish

Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. It’s an exciting time both for mobile development and associations.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats.

Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? Mobile phone users were asked which three apps they use most frequently; Facebook ranked #1 for 45% of respondents, Twitter came second with 13%, and Candy Crush followed at 11%.

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is a guest post by Jay Baer.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. And that means avoiding these common mobile-related mistakes.

The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. How long will mobile ubiquity take? marketing research. mobile. mobile app.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. Conduct prospect research to delve deeper. Mobile donation page.

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first. Too many brands believe that mobile traffic is not significant enough for them to make the full-on mobile-first leap. mobile.

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go.

Open Research: A Framework for Social Analytics

www.web-strategist.com

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

I am ready to proclaim that 2016 will be the Year of Mobile. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense. The world is mobile. Among the topics this time around was mobile marketing. The Mobile Dichotomy.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. How Social Media and Mobile Technology Impact the Customer Experience Infographic: Infographic by: Avaya.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

How to Use Research to Create Content That Works

Convince & Convert

webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. He co-authored The Mobile Commerce Revolution with Tim Hayden , a book not about mobile technology, but about mobile behavior.

New Research: 64% of Companies Have A Mobile Website | PWB.

PWB Marketing Blog

Facebook Adds Dynamic Ads for Mobile App Installs

SocialTimes Facebook

Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. This is critical as more and more people turn to mobile for shopping and purchasing.

25 Principles Mobile Site Design- Delight User & Drive Conversion

Kikolani

From ThinkWithGoogle about Mobile Site Design. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site?

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening.

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

66% of Western Europeans Will Access the Web Via Mobile Phone By 2017

The Realtime Report

In 2014, just under half (48%) of Western Europeans will access the internet via mobile phone (at least once per month), according to new research from eMarketer. Norway is currently well in the lead, with 57% of the population using mobile phones to access the web in 2013.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Half of all Facebook users use it on mobile devices, at least occasionally.

The Best Research Tools for Finding Kick-Ass Content

ProBlogger

Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. The post The Best Research Tools for Finding Kick-Ass Content appeared first on ProBlogger.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

At the other end of the scale are legal (9%) and market research (8%). ( 10 Mobile Marketing Stats. 94% of CMOs plan to use mobile applications within the next 3-5 years. Over half of all mobile searches lead to a purchase. 78% of Facebook users are mobile-only.

Staying on Top of the Mobile Takeover

The Social Media Incubator

Is your business prepared to brand itself on tablet computers and other mobile devices? Market research firm IDC also expects tablet computers will outsell laptops in 2013 according to a recent Los Angeles Times Business article.

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The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. Mobile networks vs. wi-fi. mobile. mobile app.

Mobile app stats & growth trends you need to know (infographic)

Socialmedia.biz

F inancial forecasters expect the mobile app industry to double over the next four years. As the evidence has indicated for some time, the mobile industry is exploding with growth. Mobile Featured articlesPost by Andrew Gazdecki. CEO at Bizness Apps.

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

Anna Farmery talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. What is the definition of modern market research? Is mobile market research more independent than customer focus groups? The role of gamification in market research.

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What to Consider When You Price Your Mobile App

Convince & Convert

Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. Let’s look at what research and trends indicate. of the total revenue generated by mobile apps!

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How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. Open up Your Mobile Wallet. Entice more mobile customers to buy your products with a mobile wallet option.