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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 283
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Research Highlights Social Media Usage Trends in 2024

Social Media Today

The latest social media usage insights from the team at Pew Research.

Research 199
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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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Research Highlights Social Media Usage Trends in 2024

Social Media Today

The latest social media usage insights from the team at Pew Research.

Research 175
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The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

Ever feel like social media used to be somehow better ? Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. In a world that can often feel like a pretty scary place , it’s easy to see why social media users seek out and engage with this sort of content.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 304
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.