Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

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Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media?

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Ignite Social Media

AUGUST 19, 2020

Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site. Without cookie data, social networks lose access to valuable information.

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Social Networking Privacy API Apple 131

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Why Photos Play an Important Role when Posted over Social Media?

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Campaign Social Media Patterns Apparel 100

Oktopost

MAY 20, 2024

Each campaign prompts important questions: Are we aiming to create demand, or is it about gathering leads? And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? Why measure engagement metrics?

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Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 Apple’s campaign was ingeniously simple.

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Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 104

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

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ROI Social Media CSR Knowledge Base 269

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

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Campaign Social Media Reddit Disqus 206

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

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Social Media B2B Social Media Management Hosting 158

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

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ROI B2B Social Media Brands 174

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

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Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary.

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Social Media Management Social Media Badge Hosting 170

The Realtime Report

JULY 16, 2014

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. The real question is, are social network users looking for a new type of social networking site?

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Social Networking Banking Study Notification 175

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

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Campaign Social Media Content How To 60

Likeable

JANUARY 4, 2022

If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year. At the top of our list is Geekout by Matt Navarra. Check it out here! Check it out here!

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Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 112

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase.

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Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

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Examples Campaign Tips UGC 144

Oktopost

JULY 8, 2024

One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Knowing your customers’ pain points and desires is step one in creating targeted campaigns that resonate deeply, driving engagement and conversions.

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B2B Influencer ROI Authentication 105

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. And with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays.

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Campaign Facebook Influencer Embedding 144

Ignite Social Media

APRIL 9, 2020

.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic. Where Consumers Are Spending Their Time on Social Media.

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Survey Social Media Groups Groups 202

The Realtime Report

FEBRUARY 11, 2014

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Available both at the gate and at 35,000 feet and above, the social network is powered by Gogo (Virgin America’s WiFi partner) and the Here on Biz app.

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Social Networking Airlines Twitter Travel 189

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all.

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Class Social Media Strategy Marketing 148

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. The last two are optional and are used specifically for tracking paid campaigns.

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Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. This post gives you a look at the social media demographics of each network.

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Social Media Hashtag Instagram Engagement 135

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. What is Gen Z’s Favorite Social Media Platform? How Much Does Each Generation Use Social Networks? million users. Gen Z closely follows with 65.8

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Data Facebook Reddit Social Networking 157

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

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Social Media Reputation Social Networking Hashtag 59

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business.

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Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

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Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

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B2B Social Media Strategy LinkedIn 135

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy? Start with your goals.

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Social Media UGC How To HootSuite 122

Unmetric

AUGUST 22, 2019

An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. Instagram was the most preferred social network for brands. Struggling to come up with back-to-school ideas on social media?

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