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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

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Healthcare social media benchmarks: Q3 2024 research

Hootsuite

The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Measure ROI.

Research 108
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything.

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Government social media benchmarks: Q3 2024 research

Hootsuite

That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. How often should you post on social media in government? Facebook: 3.2% X (Twitter): 2.4% See it in action.

Research 110
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The Most Popular Social Media Platforms of 2025

Ignite Social Media

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. The sway of social media over holiday shopping habits can’t be overstated.