Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 128

Social Media Strategy Marketing Influencer 128

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. That’s where social media benchmarks come in. How often should you post on social media in financial services?

Social Media 112

Social Media Data HootSuite LinkedIn 112

Bill Hartzer

MARCH 12, 2025

Social media has long been a battleground. Launched today, Sez Us is a new social network built around reputation, trust, and user-driven moderation. ” Breaking the Cycle of Algorithmic Manipulation Most social media platforms thrive on outrage. Ready for a Social Media Reset?

Social Networking 78

Social Networking Reputation Project Apple 78

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 116

Analytics Social Media Tools HootSuite 116

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 114

Social Media Strategy Marketing How To 114

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

Consultant 309

Consultant Social Media Curata Sysomos 309

Ignite Social Media

SEPTEMBER 28, 2021

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge. But which social networks are the most popular today? SOCIAL NETWORK STATS OF 2021. users per social network , check out the list below.

Social Networking 199

Social Networking Reddit Instagram Social Media 199

Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 How often should you post on social media in education? Unfortunately, there’s no one-size-fits-all answer.

Education 103

Education Research Social Media HootSuite 103

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

Analysis 104

Analysis Social Media HootSuite Sentiment 104

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 104

Analytics Social Media Tools Price 104

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media.

Analysis 109

Analysis Social Media Tools HootSuite 109

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 321

Trends Social Media UGC Marketing 321

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Trends 102

Trends Social Media Loyalty Authentication 102

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

Template 109

Template Templates Social Media Strategy 109

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 260

Social Media Tips Marketing UGC 260

Buffer Social

DECEMBER 2, 2024

Social media links make it easy for people visiting your website to find your business on social media — an essential first step toward growing your audience. Since every company has a different branding style, you might not want to use a social media platform's traditional icon styling.

Social Media 109

Social Media Guidelines Badge Features 109

Buffer Social

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts.

Social Media 119

Social Media Hashtag Instagram Social Media Management 119

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 287

Advertising Social Media Strategy Authentication 287

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Sherrilynne Starkie

MARCH 24, 2018

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. This is not the end of social media marketing.

Social Media 284

Social Media Facebook Privacy Marketing 284

SocMed Sean

APRIL 25, 2021

Instagram is quickly becoming one of the most widely-adopted social networks out there. While it was a rising star before its acquisition by Facebook, having the backing of the largest social network has certainly helped it continue to grow in popularity. appeared first on SocMedSean - Social Media Sean.

Instagram 246

Instagram Platform Social Media How To 246

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. Let’s get into it.

Analytics 245

Analytics Social Media Tools Price 245

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 309

Social Media Tips Marketing HootSuite 309

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 97

Social Media HootSuite How To Policies 97

Buffer Social

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Find your (for now) sweet spot If you’ve consumed any content about getting your start on social, you’ll likely have heard a thing or two about choosing your niche.

Social Media 114

Social Media LinkedIn Instagram Platform 114

Social Media Today

APRIL 16, 2024

Does Airchat have the juice to compete in the tough social media space?

Social Networking 209

Social Networking Compete Social Media 209

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 275

Platform Social Media Influencer Trends 275

Social Media Today

APRIL 16, 2024

Does Airchat have the juice to compete in the tough social media space?

Social Networking 206

Social Networking Compete Social Media 206

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 209

Social Media API Reputation Compete 209

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. Mitt Ray is the founder of Social Marketing Writing. Guest post by Mitt Ray.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

Social Media 248

Social Media How To Survey Analytics 248

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 262

Social Media Strategy Influencer LinkedIn 262

Webbiquity SMM

NOVEMBER 2, 2021

Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn.

Industry 284

Industry Social Media Tips Platform 284

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 243

Social Media Tips Metrics B2B 243

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 238