INDUSTRY INSIGHTS YOUR PEERS ARE READING
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. How can different networks be used most effectively for lead generation? MORE
From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube MORE
Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. How to Measure Your Social Media ROI [Infographic]. MORE
The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Millennials Are 56% More Likely To Find Brand Content On Social Networks. MORE
Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. MORE
While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. The device allows users to exchange their contact details and social networking profile within a few seconds. MORE
Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. MORE
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. MORE
A new tool that allows you to design the best posts for your social networks, and even better: your Instagram Stories. We all know that there can never be enough time to spend on creating our Social Media images. Social Media Apps and Tools MORE
Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Social Networking Spam - You Are What You Tweet. MORE
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks. MORE
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. MORE
It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Salesforce Social Studio. Zoho Social. MORE
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly. MORE
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. MORE
Of course, the infographic has a lot less serious approach in describing the different social networks that we might be present on, but some interesting reflections definitely have been made, in my opinion. Companies’ Use of Content Marketing Is On the Rise [infographic]. MORE
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. MORE
In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever. What are people thinking? MORE
Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. MORE
“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training. MORE
This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories. MORE
And do you take local context into consideration when creating Social Media content for your global brand? Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. MORE
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. MORE
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. MORE
SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). MORE
Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. MORE
The film is about Facebook founder Mark Zuckerberg and how the popular social networking site got its start. Video URL : [link] ] Visit the films official website at [link] Chad Richards is the Social Program Manager at Firebelly Marketing. MORE
Facebook is a “one size fits all social network” for much of the world. It does not matter what age or social background you have, you are on Facebook. The networks in China are much more fragmented. Web-based social networks. Specialized networks. MORE
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Blogging Supports Social Media Marketing. MORE
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. MORE
Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. MORE
The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Likewise, social networking is also subject to several stages of its own life cycle. How can social media benefit your business? MORE
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. MORE
Tweet Are you considering which social networking site to spend your time and money on? Let us know if you have any take on the future of the social networks. The State of Social Media in Norway. MORE
While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old. MORE
Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. MORE
Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus. Five Great Influencer Marketing Studies. REPORT. MORE
If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. This is where social networking is going in 2013. Social Media Marketing MORE
If you had to quit one social network, which would it be? Six people would leave the most popular of social networks. Many people fail to find value in participating in these two networks. Related posts : Social Media Informer. The ROI of social media. MORE
Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. MORE
Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Social Networking Spam - You Are What You Tweet. MORE
From an embarrassing typo to a broken link, social media mistakes are no strangers to any social media manager. But what happens when those social media mistakes keep repeating themselves until they become guiding principles for […]. Social Media Marketing Social Analytics Social Engagement Social Listening Social Media Management Thought LeadershipWe’ve all been there. MORE
I am thrilled to announce that Social Profit Factor is finally here! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . Do you have social media problems? . Unclear what social networks to focus on? MORE
This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. MORE
Webbiquity SMM
FEBRUARY 27, 2018
Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.
Webbiquity SMM
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.
Webbiquity SMM
FEBRUARY 23, 2016
Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving.
Sherrilynne Starkie
JANUARY 22, 2019
This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.
Sherrilynne Starkie
MAY 4, 2012
If you had to quit one social network, which would it be? Six people would leave the most popular of social networks. Many people fail to find value in participating in these two networks. Related posts : Social Media Informer. The ROI of social media.
Direct Marketing Observations
JANUARY 17, 2019
In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever. What are people thinking?
Sherrilynne Starkie
MAY 16, 2018
Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus. Five Great Influencer Marketing Studies. REPORT.
Mindjumpers
FEBRUARY 24, 2012
Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. How to Measure Your Social Media ROI [Infographic].
Webbiquity SMM
JANUARY 24, 2019
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.
Webbiquity SMM
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.
The Realtime Report
JUNE 6, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Millennials Are 56% More Likely To Find Brand Content On Social Networks.
Pam Moore
SEPTEMBER 2, 2016
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.
Oktopost
NOVEMBER 6, 2018
From an embarrassing typo to a broken link, social media mistakes are no strangers to any social media manager. But what happens when those social media mistakes keep repeating themselves until they become guiding principles for […]. Social Media Marketing Social Analytics Social Engagement Social Listening Social Media Management Thought LeadershipWe’ve all been there.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Likewise, social networking is also subject to several stages of its own life cycle. How can social media benefit your business?
The Realtime Report
AUGUST 17, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers.
The Marketing Blog
SEPTEMBER 19, 2010
While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. The device allows users to exchange their contact details and social networking profile within a few seconds.
Mindjumpers
JUNE 16, 2014
Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence.
Webbiquity SMM
FEBRUARY 13, 2018
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks.
Mindjumpers
JUNE 6, 2012
Tweet Are you considering which social networking site to spend your time and money on? Let us know if you have any take on the future of the social networks. The State of Social Media in Norway.
Webbiquity SMM
MARCH 13, 2019
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Blogging Supports Social Media Marketing.
Mindjumpers
APRIL 25, 2012
SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012).
Webbiquity SMM
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Ignite Social Media
OCTOBER 17, 2016
This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories.
Mindjumpers
AUGUST 12, 2011
Of course, the infographic has a lot less serious approach in describing the different social networks that we might be present on, but some interesting reflections definitely have been made, in my opinion. Companies’ Use of Content Marketing Is On the Rise [infographic].
Webbiquity SMM
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. How can different networks be used most effectively for lead generation?
Mindjumpers
DECEMBER 12, 2014
And do you take local context into consideration when creating Social Media content for your global brand? Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor.
Postcron
DECEMBER 13, 2018
A new tool that allows you to design the best posts for your social networks, and even better: your Instagram Stories. We all know that there can never be enough time to spend on creating our Social Media images. Social Media Apps and Tools
Waxing UnLyrical
APRIL 26, 2012
While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old.
Convince & Convert
MARCH 20, 2012
Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Social Networking Spam - You Are What You Tweet.
Convince & Convert
MARCH 20, 2012
Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Social Networking Spam - You Are What You Tweet.
Webbiquity SMM
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.
Oktopost
SEPTEMBER 18, 2018
From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube
Pam Moore
APRIL 6, 2019
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.
Sherrilynne Starkie
MARCH 24, 2018
Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data.
Pam Moore
NOVEMBER 23, 2017
Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays.
Unmetric
JUNE 11, 2019
It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Salesforce Social Studio. Zoho Social.
Firebelly
JULY 27, 2010
The film is about Facebook founder Mark Zuckerberg and how the popular social networking site got its start. Video URL : [link] ] Visit the films official website at [link] Chad Richards is the Social Program Manager at Firebelly Marketing.
Sherrilynne Starkie
OCTOBER 16, 2018
“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training.
Webbiquity SMM
JANUARY 11, 2013
If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. This is where social networking is going in 2013. Social Media Marketing
Pam Moore
MARCH 31, 2017
I am thrilled to announce that Social Profit Factor is finally here! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . Do you have social media problems? . Unclear what social networks to focus on?
Sherrilynne Starkie
JANUARY 23, 2018
Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.
Sherrilynne Starkie
OCTOBER 25, 2012
Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres.
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