Social Media Strategies Summit

FEBRUARY 28, 2025

Want two big reasons why higher ed institutions should have an active presence on LinkedIn? First, the platform has approximately 230 million users in the US. So, while it might be smaller than Instagram and TikTok, its still a big deal. Whats more, one-quarter of all LinkedIn members are aged 18 24, so its a great place to reach your existing students (and even some younger users whove yet to choose their school).

Examples 163

Examples LinkedIn Newsletter UGC 163

Jon Loomer

FEBRUARY 24, 2025

The audit of a Meta advertising account includes several layers you should consider. One is specific to the history of what this client does within their ad sets. This is the third post in a series about what to look for when running a Meta ads audit. This is not a simple topic, so I am breaking it down into multiple posts. You can read the first two here: Meta Ads Audit: Account Level Considerations Meta Ads Audit: Campaign Level The ad set is critical because so much can be controlled there wh

Eventful 139

Eventful Conversation Advertising Cost 139

Buffer Social

FEBRUARY 26, 2025

If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.

Instagram 116

Instagram Feed Feedly Mobile 116

Convince & Convert

FEBRUARY 24, 2025

The term do more with less can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnt to do more but to fundamentally change how we think about data and marketings role in driving pipeline? Tessa Barron, formerly Senior Vice President of Marketing at ON24, joined the Data-Driven Decisions podcast to share her framework for aligning goals with specific actions and focus

Data 99

Data Marketing How To Pharmaceuticals 99

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers.

Social Media 80

Social Media Strategy Tips Banking 80

Jon Loomer

FEBRUARY 27, 2025

If youre using Advantage+ Audience , you can set an age minimum, but no higher than 25. You can also provide age range suggestions for minimums and maximums. But since theyre suggestions, Meta can and will show your ads to people outside of your suggestions. Otherwise, you can set an age minimum and maximum that Meta respects if you turn Advantage+ Audience off.

Groups 99

Groups Groups Examples How To 99

Social Media Today

FEBRUARY 27, 2025

The latest overview of Meta's enforcement efforts, as well as the most viewed content on Facebook.

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Policies Overview Content Engagement 214

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. When done right, its a straightforward process. But legal bottleneckslike heavy redlines and lengthy approvalscan quickly turn it into a headache. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Template 94

Template Templates Influencer How To 94

Hootsuite

FEBRUARY 24, 2025

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure protecting organizations from legal risks, audits, and reputational harm. Social channels are a forum for communicating with constituents and the general public.

Industry 76

Industry Metadata Social Media Policies 76

Buffer Social

FEBRUARY 27, 2025

Substack has a reputation. Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. The truth? It’s somewhere in between. While Substack has helped established journalists and authors go independent, it’s also a powerful tool for up-and-coming writers, niche creators, and anyone looking to build an audience without relying on social media algorithms.

Newsletter 67

Newsletter How To Publishing Platform 67

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Social Media

Social Media Today

FEBRUARY 27, 2025

A more personalized feed, in variance to the main display.

Feedly 211

Feedly Feed LinkedIn 211

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Statistics 63

Statistics Social Media Reddit Authentication 63

Oktopost

FEBRUARY 23, 2025

Introduction Social media has become an integral part of corporate communication, with 98% of employees using it for personal use and 80% using it on the job. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. This figure rose to 78% in 2024 , indicating a growing integration of social media into daily work routines.

Handbook 62

Handbook Authentication Social Media Privacy 62

Buffer Social

FEBRUARY 28, 2025

At Buffer, we are always looking for ways to help our team work more effectively and creatively. Our latest investment in productivity is a company-wide AI Tools Stipend of $250 per teammate per year. This initiative reinforces our ongoing commitment to supporting innovation while giving our teammates the autonomy to choose tools that best fit their individual workflows.

Team 58

Team Tools Repository Engineering 58

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

FEBRUARY 26, 2025

The standalone Reels app would be a more direct attempt to take on TikTok.

Instagram 211

Instagram 211

Sprout Social

FEBRUARY 28, 2025

Global social media use continues to increase; according to The 2025 Sprout Social Index , 30% of people anticipate using social media more this year. As the number of people on social continues to grow, so does the number of channels available to brands. Its becoming increasingly rare for companies to stick to a single social media platform, with more channels representing further reach and more opportunities to market to customers where theyre at.

Social Media 63

Social Media Template Templates Publishing 63

Bill Hartzer

FEBRUARY 26, 2025

“It’s not social media, it’s social gratitude.” is key positioning for Take The Win. Social media has a habit of making people feel worse. From endless comparison to mindless doom scrolling, many platforms thrive on negativity. But a new app called Take The Win is flipping the script. Founded by Kevin Brilliant , a former behavioral scientist for the Chicago Bulls, Take The Win isnt about likes, filters, or viral trends.

Social Media 78

Social Media Badge Comparison Sports 78

Oktopost

FEBRUARY 26, 2025

B2B buyers are people first. They dont want to be sold to, they want to be helped. Employee advocacy isnt about flooding feeds with generic posts. Its about empowering employees to share meaningful content, amplify your brands voice, and create real connections. So, how do you build a program that truly humanizes your brand and fosters genuine relationships?

Tips 62

Tips Training Authentication B2B 62

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

FEBRUARY 25, 2025

Instagram says that it weight watch time for longer clips, as well as completion rate.

Instagram 208

Instagram 208

Blog2Social

FEBRUARY 26, 2025

If you’re starting an eCommerce store on WordPress, heres a tip: Begin with WooCommerce! This platform gives you access to over 60,000 plugins, both free and premium, to help your store soar. Weve also prepared a list of the 15 best WooCommerce plugins to optimize your stores performance. Lets get started! Must-have WordPress Plugins for […] Der Beitrag Top 15 WooCommerce Plugins for Your Store erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing, scheduling

WordPress 52

WordPress Tips List Social Media 52

Bill Hartzer

FEBRUARY 28, 2025

A major shakeup in social networking is underway. Project Liberty and Free Our Feeds are making sure that control over online conversations doesnt stay locked in the hands of a few powerful companies. At the center of this effort is Blueskys AT Protocol, a decentralized alternative to traditional social media platforms. While Bluesky has grown to over 30 million users, a critical piece of its infrastructurethe access to its public dataremains centralized under Bluesky PBC.

Social Media 60

Social Media Project Policies Feed 60

Audiense

FEBRUARY 25, 2025

Every business and marketing strategy needs to target a specific group of people to ensure success. This is the only way to make sure that youre creating products and developing messaging that will resonate with your ideal customers. Thats where terms like target market and target audience come into play.

Marketing 94

Marketing How To Groups Groups 94

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Social Media Today

FEBRUARY 26, 2025

Some tips to help you lean into Instagram's updated recommendations approach.

Instagram 204

Instagram Tips Content How To 204

WebInKnow

FEBRUARY 27, 2025

A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.

Groups 62

Groups Groups Communities Marketing 62

Oktopost

FEBRUARY 23, 2025

Introduction Social media has become an integral part of corporate communication, with 98% of employees using it for personal use and 80% using it on the job. Having a social mediaemployee handbook is an effective way of guiding employees to leverage social media effectively while maintaining professional standards. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes.

Handbook 62

Handbook Authentication Social Media Privacy 62

Hootsuite

FEBRUARY 27, 2025

YouTube has continued to dominate the world of video sharing. These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).

YouTube 89

YouTube Statistics Marketing Wikipedia 89

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Today

FEBRUARY 26, 2025

Another consideration for your Google Ads approach?

YouTube 202

YouTube Google 202

Jon Loomer

FEBRUARY 23, 2025

This is super confusing and Meta needs to update it… Right Column is a Feed Placement It seems this has been in the process of changing for at least a few months now, if not longer. When using manual placements, Right Column is listed with the Feeds. In the past (maybe a year or two ago), it was included with Search Results. It makes sense to be included with the Feeds since Meta now recommends square for images and either square or 4:5 for videos instead of the old 1.91 to 1.

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Real Estate Feed Feedly Resources 132

Oktopost

FEBRUARY 23, 2025

An employee advocacy program is one of the most powerful strategies in modern B2B marketing. Employees actively sharing branded content on their personal networks amplifies your companys reach, engagement, and credibility. According to research, brand messages shared by employees generate 24x more reshares than those shared by the Brand itself. For social media managers, building a successful employee advocacy program is both an exciting opportunity and a significant challenge.

How To 62

How To B2B Guidelines Authentication 62

Stay N' Alive

FEBRUARY 24, 2025

AI is becoming an essential tool for businesses looking to streamline operations and scale income generation. Companies like BBVA are integrating AI across their workforce, using ChatGPT Enterprise to automate workflows and improve productivity. Australian corporations like Telstra and Wesfarmers are also leveraging AI to enhance customer service and operational efficiency.

System 69

System LinkedIn Metrics Project 69

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking