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How B2B Social Network Is Effective For Lead Generation

Social Media Marketing

Yes, the E-mail marketing campaigns still providing the results, but if you wish to succeed in the current climate, one must explore the benefits of social. These days social media is only a tool that brings both the business and people together and helps them to communicate with each other in different forms. Specially the business firms as they fail to choose the perfect network online.

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Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Users access the network by downloading Here on Biz iOS mobile app and registering a new account using their LinkedIn, Facebook or Twitter profile.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well.

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Social Media Statistics Facebook Kenshoo social networking statistics

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. The company recruited people using social media, and at Parkinson’s research conferences.

Influencer Relations: Tips to Extend Your Current Campaigns

Spin Sucks

Billed as how social media affects search , I came away from it with much, much more. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here.

Social Networks and Politics: 16% Have “Changed Their Views” Based On Social Media

The Realtime Report

Over one-third of social network users consider sites like Facebook and Twitter “very” or “somewhat” important for keeping up with political news, and fully one-quarter (25%) see these sites as a place for debating political issues.

Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. The real question is, are social network users looking for a new type of social networking site?

How to Promote and Measure Hashtag Campaigns

SocialFish

A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Which networks support hashtags.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

What about how many times you should be posting to the social networks? It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. More than 84 percent of Twitter campaigns occurred within regular work hours of 9 a.m.

Facebook Launches a New Social Network | Social You Should Know

Ignite Social Media

This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories.

The Ethics of Whisper Campaigns

Spin Sucks

The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,&# from the New York Times on May 13, 2011.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. To get other employees involved, ask the following questions: How can HR use social networks to recruit candidates?

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

Illegal: Better Roads Chalk Social Media Campaign. Unless those children are participating with 7 million Australian members of Automobile Clubs in the Demand Better Roads chalk up a message campaign initiated using social media by NRMA. Losing our communication rights.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals.

Facebook Customizable Push Campaigns for Apps Are Out of Beta

SocialTimes Facebook

Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta.

A Different Twist on Pinterest: UNICEF Campaign Illustrates Need For Food, Fresh Water

The Realtime Report

UNICEF’s new Pinterest campaign cleverly turns the concept of this visual social network on its head. According to Mashable , the site “adds perspective to the aspiration-filled social network.”

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. Sometimes you have to borrow from the past to drive innovation.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Campaigns create movements. Why think in terms of campaigns on Google+?

Twitter Resolves Video Ad Campaign Reporting Bug

SocialTimes Twitter

Campaign analytics bugs are not exclusive to Facebook , as some Twitter advertisers recently found out. Twitter announced in a blog post that it discovered a “technical error” that affected metrics for some video ad campaigns between Nov. 12, but the social network did not offer further details. Twitter’s blog post read: We are constantly monitoring our campaign reporting to ensure 100 percent accuracy.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate.

Facebook Plans Major Campaign to Promote Facebook Live (Report)

SocialTimes Facebook

Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory , created the campaign with the aim of encouraging more “regular” Facebook users to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures.

How to Design Visuals for Your Social Media Campaign

Simply Measured

As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. Let’s use Simply Measured’s 2016 holiday campaign as an example! Step 2: Optimizing for Social Networks. Social Marketing

The Human Side Of B2B Social Network For Business

Social Media Marketing

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. But the truth is that in the free time, even the top business leaders socialize with family and friends online. Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business. We are the leader in offering B2B social network.

Facebook Live Multiplatform Ad Campaign Launches Sunday

SocialTimes Facebook

Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal.

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Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

In the last four years since London 2012,social media platforms like Facebook, Twitter, Snapchat, and Instagram have also seen exponential growth, making this year’s games truly the “ most social games ever. ”. The Social Marketer’s Content Optimization Cheat Sheet Download.

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Newest Installment in Facebook Live Ad Campaign Focuses on Sports

SocialTimes Facebook

The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports. Readers: What are your thoughts on the newest ad in the Facebook Live campaign?

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births).

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Running a campaign isn’t easy.

Nestle – viral video campaigns destroy brand image

Laurel Papworth

Shoot the agency, get a strategy rather than campaigns. If you think of a social media strategy as steps to be taken in this order : What does the customer want from us, our Values. Where do we engage, Social Spaces. How do we develop Social Identity, our Profile, Social Brand.

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Top 11 Influencer-Recommended Books in Facebook’s #ReadToLead Campaign (Infographic)

SocialTimes Facebook

Facebook’s #ReadToLead campaign may be able to help. Looking to buy someone a book for the holidays?

The Importance of Social Media in a Successful Marketing Campaign

Kikolani

One would have to be blind not to see that social media networks have been some of the most successful performers on the Internet in the last few years. By taking full advantage of all the benefits social media has to offer, a company can expect to achieve three things.

The Year of Social Media 2010 [infographic]

Mindjumpers

At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you. And there’s no doubt that it is these campaigns that we share the most with our friends and network.

Social Networking Online and Non-Profit Organizations | Freelance.

Freelance Social Media

Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Social media creates a sphere for political interaction. They both took advantages of the gender differences between the networks as well.

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform.