See “Astroturfing&# above for more. MORE

Think of Wal Mart or Astroturfing. Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives. MORE

The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. Here are my five social media predictions for 2010. Augmented Reality Applications Will Start to Go Mainstream. MORE

In fact, such an effort will likely create a damaged brand reputation a la Wal-Mart after it participated in several public astroturfing (the practice of undisclosed fake or inauthentic representation in public media) scandals. MORE

Sadly, Astroturf didn’t.). Tweet The future of business is not in measured, scrutinized answers or carefully planned initiatives. MORE

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. MORE