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Experiment: Do Photos With People Perform Better on Instagram?


Astroturf.). You don’t need to plan psychological tricks to get likes and comments: just do what you do best, authentically and with meaning — whether that’s sharing a surprising restaurant review, or showing off a patio makeover you’re proud of. The secret? But, of course, this was a small-scale investigation.

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

Think of Wal Mart or Astroturfing. They will blur the lines so much-you won’t know where the value lies. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.

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Adventures in Social Networking with Mom and Dad | Almost Savvy

Almost Savvy

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. I think in the years to come we are going to witness many more amusing interactions of the kind depicted here. Oscar Del Santo´s last blog.

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Five Social Media Predictions for 2010


The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

Sadly, Astroturf didn’t.). Their energy drink, Whoopass , has a bottle design created entirely by employees, not by professional package designers or promotions experts. Every employee devises flavor ideas for new sodas, and the entire staff are taste testers. Turkey and Gravy, miraculously, made the cut. Reward Systems.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

See “Astroturfing&# above for more. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. Shills are often employed by confidence artists. The term plant is also used. Hat tip to Dave in the comments for this one.)