Direct Marketing Observations

OCTOBER 15, 2010

Think of Wal Mart or Astroturfing. 2) There will be a continued increase in the value of communities but you will also see more splintering of those communities into niches. Face it, we all have a niche, and connecting to those people via an online community, certainly drives a good portion of our searches. Often times you have to step in it to realize you are in it.

Astroturfing 204

Astroturfing Tips UGC Marketing 204

Socialized

NOVEMBER 26, 2009

Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. Here are my five social media predictions for 2010.

SocialText 250

SocialText Social Media Astroturfing Foursquare 250

Almost Savvy

SEPTEMBER 17, 2009

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right.

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

Bare Feet Studios

JULY 8, 2009

The Glossary – Add to Your Vocabulary and Your Business Practices Astroturfing - These are blogs deliberately intended to create content that appears to come from a “grass roots&# organization but is actually being produced by a PAC, a PR firm, or some other groups wanting to influence a conversation without admitting their true goals or funding sources. See “Astroturfing&# above for more.

Astroturfing 80

Astroturfing Wikipedia Social Media Viddler 80