Social Network Marketing: Empowering Others

Geoff Livingston

Relinquishing control let’s an organization achieve a marketing sweet spot in social network communications. Lady Gaga has achieved incredible social marketing results, including the most viewed video ever on YouTube.

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

Think of Wal Mart or Astroturfing. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here.

Adventures in Social Networking with Mom and Dad | Almost Savvy

Almost Savvy

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right.

Five Social Media Predictions for 2010

Socialized

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint.