Sat.May 04, 2024 - Fri.May 10, 2024

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Generative AI And Its Impact On Your Role In Marketing

The Social Media Hat

AI isn't scary, anyone can do it, you'll walk away with at least one action item to implement today. The post Generative AI And Its Impact On Your Role In Marketing appeared first on The Social Media Hat.

Marketing 157
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Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 133
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Social Media Marketers Need to Focus More on Entertainment

Social Media Today

Social platforms are being realigned around entertainment, which is an important note.

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Gamify your advocacy program with Oktopost Leaderboards

Oktopost

Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advoca

Chemicals 131
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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13 Reasons I’m Doubling Down on AI in Marketing

The Social Media Hat

If you think AI in marketing is just hype, you're wrong, and it will cost you. The post 13 Reasons I’m Doubling Down on AI in Marketing appeared first on The Social Media Hat.

Marketing 143
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When to Use Offline Conversions API

Jon Loomer

When should you use the offline Conversions API ? First, let’s back up. The Conversions API allows businesses to send first-party conversion events to Meta. This helps improve attribution used for reporting and optimization. Two Methods There are two primary ways to leverage the Conversions API. 1. The most common is the web API. This allows you to send a second set of conversion events to fill in the blanks when the pixel fails. 2.

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More Trending

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#677: Why Friendships Are Crucial In Entrepreneurship

Amy Porterfield

Listen on… Here’s why your female friendships are your most valuable asset as a woman in business. Today, I just want to drop in and share a little […] The post #677: Why Friendships Are Crucial In Entrepreneurship appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 114
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Implementing AI Personalization for Customized User Experiences on WordPress

The Social Media Hat

Benefits of Content Personalization, challenges, and how AI personalization can help. The post Implementing AI Personalization for Customized User Experiences on WordPress appeared first on The Social Media Hat.

WordPress 127
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5 Reasons Why You Should  Invest in ETFs in 2024

The Realtime Report

5 Reasons Why You Should Invest in ETFs in 2024 In the technology-driven era of the 21st century, there are various investment instruments. ETFs, also known as Exchange Traded Funds, are one such option that investors use to build wealth over time. These exchange-traded funds can be understood as buckets that hold a collection of securities, like stocks and bonds and can be traded on the stock exchange.

Cost 91
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Report Shows Publisher Referrals From Facebook Have Declined by 50%

Social Media Today

Meta's shift away from news and politics is having a big impact on publishers.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Influencing Coachella: How evolving demographics & social media stars shape the festival experience

Audiense

Summer is coming and so are the music festivals! That’s right, festival season is upon us and this year, Coachella has been busy drawing crowds IRL and online. Take Sabrina Carpenter for example, who has been lighting up TikTok feeds performing her summer hit Espresso while flirting with her new beau, Barry Keoghan of Saltburn infamy. Taking place across two weekends, Coachella has been attracting thousands of music lovers since 1999, with approximately half a million attendees in 2023 and over

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The Game Is Changing: Generative AI in Marketing with Katie Richman

The Social Media Hat

An interview on how professionals should be approaching Generative AI in Marketing. The post The Game Is Changing: Generative AI in Marketing with Katie Richman appeared first on The Social Media Hat.

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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.

Tools 99
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Does Generative AI Content Have a Place in Social Media?

Social Media Today

Every social platform is working to integrate AI, but does it really fit in social apps?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Discover Why Brands Are Winning Big with Creators: The Key to Unlocking Consumer Engagement

Bill Hartzer

Deloitte’s latest research, “ 2023 Creator Economy in 3D ,” reveals a pivotal shift in consumer behavior and brand engagement. According to the study, a striking 60% of consumers are more likely to engage with a brand that aligns with a content creator they trust. This insight underscores the growing influence of the creator economy, where personal connections and authenticity reign supreme.

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Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society

WebInKnow

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.

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Does Generative AI Content Have a Place in Social Media?

Social Media Today

Every social platform is working to integrate AI, but does it really fit in social apps?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day).

Tools 79
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#678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine

Amy Porterfield

Listen on… Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan Let me ask you something – have […] The post #678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine appeared first on Amy Porterfield | Online Marketing Expert.

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Essential Lead Generation Strategies for Startup Marketers

Koka Sexton

1. What are the best lead generation tools for startups on a budget? Lead generation for startups, particularly those with The post Essential Lead Generation Strategies for Startup Marketers appeared first on Koka Sexton.

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TikTok Will Now Label Content Created by External AI Tools

Social Media Today

The new labels will be automatically attached to content created via AI.

Content 179
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Maximize LinkedIn Hashtags For Enhanced Visibility

Keyhole.co

Hashtags are not just for Instagram and TikTok, they are also great for your LinkedIn posts. Just like on other platforms, using hashtags categorizes your content, making it easier for your posts to reach their intended audience. That being said, picking a bunch of hashtags at random and sprinkling them through your posts isn’t going to cut the mustard.

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5 Ways to Write Faster

ProBlogger

The post 5 Ways to Write Faster appeared first on ProBlogger. Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago.

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YouTube Music Not Working? 10 Ways to Fix

Tweaklibrary

Let’s face it, music is a mood booster, a stress reliever, and sometimes, the soundtrack to our lives. But, when YouTube Music throws a curveball and stops working, it can be a real buzzkill. If you are facing issues with YouTube Music not working as expected, don’t worry! As this guide will equip you with the knowledge to diagnose and fix common YouTube Music problems, getting you back to your tunes in no time.

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LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]

Social Media Today

Many modern marketing dilemmas can be solved by advancing ad tech options.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to repost on Instagram step-by-step (for Stories and posts)

Sprout Social

Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram marketing strategy. User-generated content (UGC) is often used by brands to showcase their customers and influencers, and if you’re wondering where to find it, check out how to listen and monitor on Instagram. UGC is a common reason brands, like yours, need to be able to repost on Instagram.

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Report Shows Publisher Referrals From Facebook Have Declined by 50%

Social Media Today

Meta's shift away from news and politics is having a big impact on publishers.

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X Launches Grok AI Chatbot in the UK

Social Media Today

X's Grok chatbot is now available to Proum subscribers in the U.K.

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13 Skills You Must Develop To Become Amazing at Content Marketing [Infographic]

Social Media Today

Content marketing incorporates a range of evolving elements.

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X Will Soon Enable Advertisers To Create Ad Audiences With AI

Social Media Today

The system will enable you to build audiences using conversational prompts.